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Internet Marketing Authors: John Khan, Carmen Gonzalez, Neil McNulty, Elizabeth White, Melih Oztalay

Related Topics: Internet Marketing, SEO Journal

Internet Marketing: Blog Post

UK Search Engine Optimization Company Hobo Updates Free SEO Guide

SEO Basics Guide with hints, tips and tools

UK Search engine optimization company Hobo Web have updated their beginner guide to SEO. Still free to use online, it's been updated with links to the best free SEO tools on the web, as well as introducing a few new topics to the guide. The SEO guide was well received by the SEO community when published last month, with even a Google employee giving it a 'thumbs up' on Sphinn, the social media platform for search engine marketers. 

The guide is a pretty comprehensive introduction to SEO, with links to some of the most popular seo blogs and seo tools. It encompasses a start point for just about everything you need to know about search engine optimisation for Google in 2009, discussing the importance of domain authority and trust in 2009 when it comes to ranking well in Google. The guide offers clear advice on how to optimise individual elements on your website, where to start looking for those important 'authority' links, and perhaps even more importantly... what not to do! 

A few onsite tips to take away from the Hobo search engine optimisation guide include:

  • Google displays 70 characters in a title tag, so keep page titles under 70 characters
  • Google will display around 160 characters on popular keyword searches - though it's widely considered the meta description has a very low impact with regards to your actual rankings
  • Keep links to within 55 characters - Google may not count more than this
  • Keyword density is considered by many to be a myth
  • Pages with high Pagerank scores don't necessarily outperform lower PR pages


A free PDF of the guide is currently being developed and should be ready for all subscribers to the Hobo SEO blog shortly. Register your interest in receiving your free seo PDF here.

More Stories By Shaun Anderson

Shaun is the lead SEO at Hobo web, a Scottish SEO and web development company. "We’re a crazy-passionate professional full service marketing company in Scotland, specialising in graphic design, print planning and buying, standards based website design and online marketing including Google Adwords PPC management and expert search engine optimisation." Our website is visited by over 40,000 people every month - and we’ve never spent a penny promoting it.