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Internet Marketing Authors: Elizabeth White, Melih Oztalay, John Khan, Carmen Gonzalez, Neil McNulty

Related Topics: Cloud Computing, SaaS Journal, Internet Marketing, Advertising on New Media

News Item

WebVisible Partners with PC Mall to Offer Internet Marketing Services

A One-Stop-Shop for Business Productivity Toolsble

WebVisible has announced its partnership with PC Mall to bring the advantages of online advertising campaigns to local businesses through PC Mall's MyBusinessMVP, a one-stop destination site for business services.

The WebVisible programs offered through MyBusinessMVP give local businesses a strong Internet presence, enabling them to more effectively compete with larger organizations and be found on search engines such as Google, Yahoo! and MSN to attract new customers.

Available from the Business section of PC Mall's Web site, the MyBusinessMVP portal embraces Software as a Service (SaaS) and OnDemand services to offer a myriad of tools designed to enhance business productivity, increase marketing power and boost customer acquisition.

"WebVisible is a clear leader in high-impact, results-based online marketing programs," said Steve Glatt, Team Leader, Marketing - Emerging Technologies at PC Mall. "Its fully managed online advertising model is a perfect fit for small businesses that need quantifiable return on their Internet advertising investment but don't have the time or expertise to manage their own online marketing programs. We're happy to have WebVisible as a MyBusinessMVP partner."

The local online marketing services offered through PC Mall are powered by WebVisible's proprietary Geneva technology platform which automatically manages the entire lifecycle of order management, deployment and optimization to ensure maximum exposure for local merchants. Campaigns can be easily customized to direct traffic to current promotions, sales events or other initiatives. Through MyBusinessMVP, customers receive comprehensive tracking and a Web-based reporting site that enables them to easily monitor the results and effectiveness of their online marketing campaigns.

"PC Mall is a long-time player in the computing industry that has built a strong product line for small and medium-size businesses," said Kevin Ryan, chief marketing officer at WebVisible. "Its MyBusinessMVP portal perfectly complements our role as a local business advocate and online marketing partner. We're excited to offer the benefits of online advertising and marketing services to more small business owners through this new venture."

More Stories By ITSG News Desk

ITSG News Desk trawls the world's news sources for stories and updates on IT solutions that deliver ROI by reducing costs and/or cutting time-to-market, as well as other products and services that can produce bottom-line gains for enterprises.