Internet Marketing Journal

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Internet Marketing Authors: Melih Oztalay, John Khan, Carmen Gonzalez, Neil McNulty, Elizabeth White

Related Topics: Internet Marketing, Advertising on New Media

Advertising: Blog Feed Post

Online Lead Generation, a new strategy for internet marketing

A new strategy for Internet marketing which is growing in popularity is online lead generation, also known as lead-gen or co-registration.

According to the Internet Advertising, spending for online lead generation grew to more than $1.3 billion in 2006. That's a 73 per cent jump in one year, making it the fastest-growing segment of online advertising spending.

In the traditional online marketing, adverts lead the potential customers to websites but in this co-registration...

Read the original blog entry...

More Stories By Josh Jacob

Josh Jacob is associated with Viteb group of companies providing web outsourcing, internet marketing, iphone application development, web designing and e-commerce solutions services. The main aim of company is to become a ONE STOP SHOP for the entire web outsourcing requirements.