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Internet Marketing Authors: Melih Oztalay, John Khan, Carmen Gonzalez, Neil McNulty, Elizabeth White

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Peterborough's YLM Forms Joint Venture with Cairo-based Company

Peterborough's YLM Forms Joint Venture with Cairo-based Company

PETERBOROUGH, ON, Oct. 4 /PRNewswire/ -- Kevin Breese, CEO and Co-founder of YLM (http://www.ylm.ca/), a division of the Breken Group is pleased to announce the formation of an international joint venture with Cairo-based Orascom Telecom (http://www.otelecom.com/). The joint venture company will utilize YLM-patented technology and expertise to establish local online business directories to operate alongside the various Orascom Telecom owned mobility companies throughout the Middle East, Africa and South Asia.

Mr. Naguib Sawiris, Chairman & CEO of Orascom Telecom Holdings (OTH), commented, "We are pleased to partner with YLM, based on their superior products, services and expertise in the Online Business Directory field. Furthermore, they share our culture for innovation, rapid growth and delivering substantial value to customers and shareholders. Through these new online business directory services, Orascom Telecom will also enable the business communities and economic developers, in the countries we serve, to generate increased growth and prosperity."

YLM will provide start-up services to build the initial directories and supervise the launch in the various Orascom Telecom markets - these contracts are valued at over $2M US over the next 12 - 18 months. This agreement will also provide YLM with Ongoing Annual License Fees and Support Contracts - valued at over $1M US per year over the next 5 years (minimum). Finally, YLM and Orascom Telecom, through the joint venture company, Orascom Directory Services Ltd. (ODSL), will also share in the revenues from each of the country directory operations - conservatively estimated to exceed $5M per year in the next three years.

Mr. Michael O'Connor, Investment & Business Development Officer for Orascom Telecom commented, "In addition to YLM's flexibility on the joint venture, the YLM Online Business Directory provides a number of clear competitive advantages, such as multi-directory synchronization, allowing users to perform full text and graphics data updates to their listings with appropriate security, and comprehensive "back office" analytical, reporting and communications tools for directory operators and partners. We look forward to a prosperous long term relationship with YLM".

About Orascom Telecom Holding:

Orascom Telecom is a leading international telecommunications company operating GSM networks in seven high growth markets in the Middle East, Africa and South Asia, having a total population under license of approximately 460 million with an average mobile telephony penetration of approximately 33% as at 30th June 2007. Orascom Telecom operates GSM networks in Algeria ("OTA"), Pakistan ("Mobilink"), Egypt ("Mobinil"), Tunisia ("Tunisiana"), Iraq ("Iraqna"), Bangladesh ("Banglalink"), and Zimbabwe ("Telecel Zimbabwe"). Orascom Telecom had over 61 million subscribers as at June 2007. Orascom Telecom owns 19.3% of Hutchison Telecommunications International Limited, a leading telecommunication services provider operating in seven countries. Orascom Telecom is traded on the Cairo & Alexandria Stock Exchange under the symbol (ORTE.CA, ORAT EY), and on the London Stock Exchange its GDR is traded under the symbol (ORTEq.L, OTLD LI).

About Breken / YLM:

YLM(TM) (Your Local Marketplace), a division of The Breken Group (based in Peterborough, Ontario, Canada), is an Internet web services company that specializes in providing leading edge online public business directory services for public access, and economic development tools for key sponsoring partners. The company's enhanced listing and web services products enable all businesses in a community to create a compelling yet easy to manage web presence that can be found through multiple YLM directories within the community. In turn, consumers and other members of the community use the online directories to perform true local searches for products, services, events and other information. These community directories are accessed through key community sponsors such as Local Governments, Chambers of Commerce, Tourism Boards, other Associations, the major "Search Engines" and YLM Portal sites. YLM's products and services are currently used by over 100 communities in Canada (collectively listing over 300,000 businesses) and a growing number of organizations worldwide.

This press release contains statements that could be construed as forward looking. These statements appear in a number of places in this presentation and include statements regarding the intent, belief or current expectations of our customer base, estimates regarding future growth in the different business lines and the global business, marketshare, financial results and other aspects of the activity and situation relating to the company. Such forward looking statements are no guarantees of future performance and involve risks and uncertainties, and actual results may differ materially from those in the forward looking statements as a result of various factors. You are cautioned not to place undue reliance on those forward looking statements, which speak only as of the date of this information, which is not intended to reflect The Breken Group / YLM's business strategy or the occurrence of unanticipated events.

YLM a division of Breken Group

CONTACT: Robert Jones, VP Marketing, YLM, at [email protected] or (705)
741-5867 Extension 525

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