Internet Marketing Journal

Internet Marketing

Subscribe to Internet Marketing: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Internet Marketing: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Internet Marketing Authors: John Khan, Carmen Gonzalez, Neil McNulty, Elizabeth White, Melih Oztalay

News Feed Item

Artafact Teams With WebEx to Offer New Online Focus Group Software

Artafact Online Focus Groups replicates traditional focus group experience at a fraction of the cost

SANTA CLARA, Calif., May 24 /PRNewswire-FirstCall/ -- Artafact LLC has partnered with web collaboration leader WebEx , to create an online market research solution that replicates the interactivity and insight of in-person focus groups without the cost and time delays. Artafact Online Focus Groups combines Artafact research services with an on-demand collaboration application from WebEx to create a reliable, turnkey research service. With Artafact Online Focus Groups, expensive software is no longer a barrier to conducting in-depth qualitative research online.

Artafact provides all the traditional research services such as recruiting and incentives for Artafact Online Focus Groups. "What sets Artafact Online Focus Groups apart from other online focus group software is the unique feature set that allows respondents to collaborate online while viewing shared presentations, web browsers and applications," said Linda Stegeman, president of Artafact. The unique capabilities of WebEx lets Artafact users replicate the same kind of research online that they do offline. "Our clients can now conduct product design, website usability testing, product sampling, and much more-all online," added Stegeman.

"Artafact Online Focus Groups combines WebEx web collaboration services with Artafact focus group expertise to create an affordable market research package well within the reach of every company," said Gary Griffiths, president, products and operations, WebEx.

Better, faster research results

Many leading research firms use Artafact to provide their clients with the advantages of online focus groups. Benefits include faster research, improved research results, and new ways of conducting research online.

Artafact will be exhibiting at the upcoming annual Market Research Association conference in San Francisco from June 6th-8th, 2007.

Pricing and availability

Artafact online focus groups can be conducted for as low as $3,000 per group. For detailed pricing information, contact Artafact at 800-618-3228.

About Artafact

For researchers who need a quick and easy solution for conducting online focus groups, Artafact is a virtual focus group facility that replicates a traditional focus group in a collaborative online environment. Unlike bulletin boards, Artafact's unique feature set allows focus group respondents to not only say what they mean but also show what they mean, using collaborative drawing tools, interactive polling, live trips to the web, and integrated voice teleconferencing. Artafact software is available as a hosted service or we can provide a full-service research solution. For more information, contact Artafact at 800-618-3228 or visit Artafact on the web at http://www.artafact.com/.

About WebEx

With 2.3 million registered users, WebEx is the global leader in on-demand applications for collaborative business on the web. These applications enhance high-touch business processes, such as sales and training, with efficient web-touch interactions. As an on-demand provider, WebEx is able to facilitate both internal and external collaboration. WebEx delivers its range of applications over the WebEx MediaTone Network, a global network specifically designed for the secure delivery of on-demand applications. WebEx applications support multipoint videoconferencing, web conferencing, telework, application remote control and mobile remote access. WebEx is based in Santa Clara, California and has regional headquarters in Europe, Asia and Australia. Please call toll free 877-509-3239 or visit http://www.webex.com/ for more information.

WebEx

CONTACT: Linda Stegeman of Artafact, 1-800-618-3228; or Colin Smith of
WebEx, +1-408-566-5694, [email protected]

Web site: http://www.webex.com/
http://www.artafact.com/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.