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Internet Marketing Authors: John Khan, Carmen Gonzalez, Neil McNulty, Elizabeth White, Melih Oztalay

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Collaborative Endodontic Care Brings Value to Your Practice

Cooperative care practices among dentists and endodontists provide a wealth of benefits to meet the needs of today’s value-driven patients.

Transformative Dental Care Consumer Trends

There is no question that the dental care industry in the United States is shifting. Thanks to changes in federal healthcare, private insurance practices, and consumer habits, the future of dentistry is in flux and it is more important than ever before for dentists to understand and adapt to these industry trends.

According to a 2013 report prepared for the American Dental Association by Diringer and Associates, health care consumers are more informed than ever about their dental care choices and often rank value over price when it comes to selecting services. Thanks to the immeasurable amount of information available online, consumers are better educated about their care needs and are poised to make well-informed decisions about their dental services.

What does this mean for dentists?

DF preConsumers are seeking dental care providers who will deliver a more value-driven experience. Patients want dental care providers who offer a range of services within their own office or within a carefully selected team of specialists. Furthermore, today’s consumer society understands the benefits of specialization more than ever before and as a result, patients expect the highest level of care. Building a comprehensive cooperative of care specialists brings value to a dental practice because patients have peace of mind that they will receive the best care no matter what their needs are. The dentist plays an integral role as the first point of contact for patients and a trustworthy referral source. When a general dentist determines that a higher level of service can be achieved by a specialist, the patient can trust that the referral is in their best interest and will appreciate the collaborative care practices provided by the general dentist and an endodontic specialist.

When should dentists make a referral?

Building a network of dental specialists is important for a general dentist practice because this enables them to provide support for their patients in situations they may otherwise be limited. For example, the following scenarios are good examples of reasons to refer to an endodontist:

  • Complicated root canal treatments – an endodontist will have access to the latest training, technology, and equipment to treat patients with complicated root canal needs efficiently and comfortably.
  • Emergency root canal surgery – because of their specialty, endodontists can often be more accommodating when scheduling emergency cases, preventing treatment delays so patients are relieved of pain and discomfort as quickly as possible.
  • Apicoectomy surgery – Endodontists have the advanced training and experience necessary to perform these specialized surgeries in an efficient and effective manner

Once treatment has been provided by the endodontists, a record of treatment should be provided to the general dentist and follow-up care can then be given by either the endodontist or the general dentist. Either way, the patient has peace of mind that both professionals have a complete dental history file and can provide collaborative care and support during the follow-up restoration phase and into the future.

About Professional Endodontics

Professional Endodontics has been exceeding the standard of care in Wayne and Macomb counties for over 50 years. The team specializes with treating issues with the inside of the tooth and goes out of its way to provide a safe easy environment for patients. Each member of the practice is dedicated to providing excellence in patient care and values high-quality relationships with referring dentists and specialists. Each endodontist at Professional Endodontics has been individually chosen as Best Dentists. Thanks to contemporary advances in endodontics, Professional Endodontics is able to use innovative technology to treat and save teeth that have suffered damage to the soft tissue within the roots of the tooth.

Professional Endodontics now offers three state-of-the art facilities in Clinton Township, St. Clair Shores, and a fully renovated Southfield location in the Comercia Tower. All locations offer the latest in advanced dental deliver systems, microscopy, and digital radiography.Professional Endodontics Logo

Professional Endodontics
29201 Telegraph Road
Suite 110
Southfield, MI 48034
(248) 358-2910
http://www.profendo.com

The post Collaborative Endodontic Care Brings Value to Your Practice appeared first on SmartFinds Internet Marketing.

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More Stories By Melih Oztalay

I have over 20 years of experience in developing successful, efficient and strategic web marketing and advertising solutions for businesses. Working through an entrepreneurial framework, I have focused on business development, sales, execution, and management. Combining solid knowledge of marketing and advertising with information technology, I have been successful in being able to apply digital technologies to the needs of businesses. As an early adopter of new ideas and technology, my clients are able to benefit from imaginative and effective programs that keep them ahead of their competition.

The Company

Smartfinds is a digital marketing agency working with national and global corporate clients including domestic and off-shore franchise operations with their online marketing efforts. We offer a number of core competencies including web marketing research, analysis, strategies, and tactics; website development and SEO; organic search engine marketing with content marketing and social media marketing; Google AdWords advertising including pay-per-click; Google Analytics and Google Webmaster Tools interpretation; Local Store Marketing including customer ratings and reviews management; and more.

Our entrepreneurial business approach employs open-mind creativity and early-adopter assertiveness along with in-depth planning for business growth. Our goal is to be a strategic partner with our clients focused on increasing traffic to the website, business growth, generate leads, increase sales and revenues.