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Internet Marketing Authors: John Khan, Carmen Gonzalez, Neil McNulty, Elizabeth White, Melih Oztalay

Related Topics: Internet Marketing

Internet Marketing: Article

Is Your Local Business Listing Ready For The Holidays?

Local Business Marketing For The Holidays

local business listing holiday season readinessLocal business listings give your business the opportunity, for free, to make coupons, offers, discounts, photos, videos and more available to local customers. You can be as big as a Target and as small as a florist to take advantage of local business listings. As long as your business is dependent upon the local economy for your revenue, local business listings is an important local business marketing tool. Local business listings show up in search results, in mobile search results and also in mobile applications. For this reason it is important that you to claim, update and manage your local business listing at multiple local listing websites, search engines, social communities, 411 websites, GPS websites and business directories. There is more to this than just Google. If you have started to work with your local business listing, here are some tips for the holidays:

  • Add photos about your business, products and services
  • Add videos about your business, products and services
  • Update your local listings keywords, categories and tags
  • Create a coupon highlighting holiday specials
  • Link to a menu of holiday events and offers
  • Update your holiday business hours
  • Write a post or add an event to engage with your local customers

These interactive yellow pages are important in your business marketing toolbox and you will have to watch for customer reviews as well. While you are in the process of updating your local business listings, you might as well start planning how to get satisfied customers to submit high ratings and positive comments about your business. You may wish to include:

  • Displays cards asking for high ratings and positive comments at checkout or at the front counter.
  • Make a laptop or computer available for customers to add their comments to your listing while they are in your store or office (if appropriate)
  • Have cards ready to include with any purchase or perhaps with your invoices that you send out.

Customer comments are important not only for your business listing now, but also in the future. Get a start on managing the customer reviews sooner rather than later! Certainly your time resources are limited and Local Business Listing Optimization Services are provided by SmartFinds Internet Marketing. Additionally, this cost-effective service may eliminate your need for yellow pages advertising and its costs. Let the experts with over 16 years of Internet marketing experience help you use this local business marketing tool properly and prevent brand security issues from occurring.

More Stories By Melih Oztalay

I have over 20 years of experience in developing successful, efficient and strategic web marketing and advertising solutions for businesses. Working through an entrepreneurial framework, I have focused on business development, sales, execution, and management. Combining solid knowledge of marketing and advertising with information technology, I have been successful in being able to apply digital technologies to the needs of businesses. As an early adopter of new ideas and technology, my clients are able to benefit from imaginative and effective programs that keep them ahead of their competition.

The Company

Smartfinds is a digital marketing agency working with national and global corporate clients including domestic and off-shore franchise operations with their online marketing efforts. We offer a number of core competencies including web marketing research, analysis, strategies, and tactics; website development and SEO; organic search engine marketing with content marketing and social media marketing; Google AdWords advertising including pay-per-click; Google Analytics and Google Webmaster Tools interpretation; Local Store Marketing including customer ratings and reviews management; and more.

Our entrepreneurial business approach employs open-mind creativity and early-adopter assertiveness along with in-depth planning for business growth. Our goal is to be a strategic partner with our clients focused on increasing traffic to the website, business growth, generate leads, increase sales and revenues.