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Internet Marketing Authors: Elizabeth White, Melih Oztalay, John Khan, Carmen Gonzalez, Neil McNulty

Related Topics: CEOs in Technology, Twitter on Ulitzer, Internet Marketing, IBM Journal, PR on Ulitzer, New Media on Ulitzer, Facebook on Ulitzer, Software Testing Journal, Advertising on New Media, Marketing and Sales, CIO/CTO Update, Telecom Innovation, The Social Media Guide

Blog Post

New Media Strategist Joins Proof Digital Media

Ochman, who has been helping major corporations integrate social media into their marketing since 1995

New Media on Ulitzer

Proof Digital Media, a digital marketing and communications firm, announced on Wednesday that it has hired Internet strategist B.L. Ochman.

Ochman, who has been helping major corporations integrate social media into their marketing since 1995, is a long-time leader in the social media space. She will report to Proof Digital CEO Jay Leveton and be tasked with helping the agency become a leading digital firm. Ochman is crowdsourcing her new title on her blog where she also explains her decision to join Proof Digital.

"Clients are scrambling to incorporate social media into their marketing, and yet there is a dearth of consultants and agencies that actually walk the walk and have case studies to prove it. B.L., who brings both to the table, along with a huge amount of creativity and energy, will help Proof Digital expand its social media presence quickly," said Leveton.

Her company, has coached corporations on social media strategy, and developed dynamic social media integration programs for Fortune 500 clients including IBM, McGraw-Hill, American Greetings, Ford Motors, Simon & Schuster, and Meijer.

"I've been running my own business for decades," Ochman said "However, it's clear that the climate and timing are right to join a major organization with the resources and talent to become the leading agency in the digital space. I look forward to being part of Proof Digital's growth, and to counseling the biggest companies in the world to help them navigate the sea change occurring in marketing and communications."

Ochman will continue writing her cutting edge blog about Internet marketing, What's Next Blog, ( The blog is an Ad Age Power 150 blog, She recently was cited as one of 25 of The Most Powerful and Influential Women in Social Media 2009 by the Immediate Influence Blog.

Ochman contributes to AdAge Digital Next Blog, Digiday Social, Businessweek Online, Social Media Today, and many others. She is the co-founder of the pet lovers' site which she will continue to run.

About Proof Digital Media

Proof Digital Media is a digital marketing and communications firm. Proof Digital Media partners with clients to develop effective digital strategies as part of integrated marketing communications. The firm offers clients digital reputation management, online experience design, social media, community development and mobile marketing. Proof Digital Media is a part of Burson-Marsteller.

About Burson-Marsteller

Burson-Marsteller ( and, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and programme execution across a full range of public relations, public affairs, advertising and web-related services. The firm's seamless worldwide network consists of 72 offices and 58 affiliate offices, together operating in 83 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP, one of the world's leading communications services networks.

More Stories By Carmen Gonzalez

Carmen Gonzalez is the co-founder, president, and CEO of SYS-CON Media, Cloud Expo, Inc. and Ulitzer, Inc.

Carmen has been in charge of SYS-CON's sales and marketing functions since 1994. Under her leadership, the company was named by Inc 500, among the fastest growing 500 privately held companies in North America three years in a row.