Internet Marketing Journal

Internet Marketing

Subscribe to Internet Marketing: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Internet Marketing: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Internet Marketing Authors: Melih Oztalay, John Khan, Carmen Gonzalez, Neil McNulty, Elizabeth White

Related Topics: Internet Marketing, SEO Journal, Google, Microsoft Developer

Blog Feed Post

Bing, Bologna, or Just Bad?

The Reaction to Bing

Microsoft recently released a new search engine called Bing. This search engine is supposed to go head to head with Google, although in my opinion, this Bing vs. Google war is not much of a war at all. While Bing and Yahoo may be able to fight the good fight against each other, Bing is in no position to take on the well known behemoth Google.

Google regularly amasses between 70-80% of search volume, which leaves little marketing and advertising dollars for those “other” search engines to vie for and actually obtain. Those who know Microsoft, know Microsoft has the funds and marketing knowledge to bring fast and furious attention to Bing. But does Bing have the strength to continue the current excitement? This Internet marketer says no, no way, and even no way Jose. There isn’t much meat to Bing and I fail to believe there is enough to keep visitors excited and to keep them coming back.

When Microsoft’s marketing campaign runs its course and the hype dies down, Bing will be no more than a memory and a lot of money spent by Microsoft. Google will still dominate the search engine market and Internet marketers like myself will still look to Google to set the stage for future search engine development and Internet marketing best practices.

Read the original blog entry...

More Stories By Rebecca Gill

Founder and President of Web Savvy Marketing, a Michigan based internet marketing firm that specializes in website design, organic SEO, social media marketing, and WordPress consulting.