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Internet Marketing Authors: John Khan, Carmen Gonzalez, Neil McNulty, Elizabeth White, Melih Oztalay

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Dell: News Item

Dell Download Store Adds Adobe

The Dell Download Store today added another top-tier software publisher – Adobe Systems Incorporated – to its U.S. roster

The Dell Download Store today added another top-tier software publisher – Adobe Systems Incorporated – to its U.S. roster of convenient, competitively priced downloads. Dell’s online software superstore, established in January, features downloads from a variety of publishers, including four of the largest software providers in the U.S. – Adobe, Microsoft, Intuit and Symantec.

The News
The Dell Download Store becomes the first non-Adobe site where people can go to download Adobe software such as Acrobat®, Photoshop® Elements and Premiere® Elements. The agreement is similar to an arrangement announced with Microsoft on June 11.

Advantages include:

  • The choice and convenience of buying popular software via downloads.
  • Savings of up to 15 percent off suggested retail prices when Adobe products are downloaded from Dell.
  • Avoidance of shipping costs and elimination of packaging material required for boxed software.
  • If Dell Download Store customers need to reload software on a new PC or to resolve problems such as a crashed hard drive, they can log in to their “digital locker” and download previously purchased titles at no extra charge.

Software categories:

Quote
“Our agreement with Adobe is another proof point that the Dell Download Store is a convenient, money-saving online destination for people in the market for the most popular software titles.” -- Geoff Surkamer, general manager, Global Consumer Software.

Links
Dell Download Store

Dell.com

Green Packaging Strategy

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