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Internet Marketing Authors: Elizabeth White, Melih Oztalay, John Khan, Carmen Gonzalez, Neil McNulty

Related Topics: Cloud Computing, SaaS Journal, Internet Marketing, IT Strategy, Google


Cloud Computing Changing the Business

How many companies, large and small, do you know that rely on the Internet?

How many companies, large and small, do you know that rely on the Internet?

Some people may have never heard of the term "Cloud Computing". It refers to "a computation or storage offered as a service supported by a pool of distributed computing resources, also known as utility computing or grid computing". But if you have heard of the term, you probably disagree with this description.

Many people think that Cloud Computing refers to online services such as and Google AdWords. They are not wrong. The term has only really been around since 2007. It isn't surprising that some of the brands that appear on the search "Cloud Computing" include Sun,, IBM and Amazon.

These brands made the term popular or placed themselves strategically under this search. Either way, if I could invest in this term right now I would. There is a massive amount of advertising and research money being spent on the term. There are about 110 research articles on BusinessWeek's Business Exchange Cloud Computing research topic. The Cloud Computing Journal offers a glimpse into the world of defining Cloud Computing through it's attack on McKinsey and Co's controversial study.

Who will benefit from Cloud Computing and is it a fad?
No it isn't a fad, it is what the internet always promised to be. The rise and fall of the internet in late nineties and eary 2000 has not been forgotten. Some of the businesses that lost money during the crash are the same ones re-investing in SaaS (Software as a Service) and cloud computing.

The interesting trend here is that Cloud Computing has stolen SaaS's meaning and the techie's are not happy. What we need to realise is that small and medium businesses don't have time to research the semantics. SME's don't have Gartner accounts. They have IT costs that are killing them. They want to pay less for IT and get more. Enter Cloud computing.

Even more interesting is that the search term Cloud Computing is most popular in India. Bangalore is the Silicon Valley of India and they are the winning Cloud Computing search city.

More Stories By Nicholas Leck

Nicholas Leck has extensive experience in Internet strategy having worked in New York with LiveTechnology for 5 years where he worked predominantly on the GE Imagination at Work Pen account helping them to win a Silver Lion award at Cannes for Online marketing. He has worked on Dimension Data's online strategy as online marketing manager. His experience stretches from search marketing to Software as a Service product development for Fortune 500 clients. He is a successful internet business management consultant. His passion is driving internet usage and knowledge. He hopes to help improve the economy of South Africa to better compete in the Global market by improving the way businesses use the internet. He has worked on internet applications for large and small business alike with brands such as McDonalds, Hyatt Hotels, Honda Acura, BMW, General Electric, FritoLay, Europcar and Volkswagen.