Gamification and Rewards Programs Utilizing the IoT
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Most people haven't heard the word, "gamification," even though they
probably, and perhaps unwittingly, participate in it every day.
Gamification is "the process of adding games or game-like elements to
something (as a task) so as to encourage participation." Further,
gamification is about bringing game mechanics - rules, constructs, processes,
and methods - into the real world in an effort to engage people.
In his session at @ThingsExpo, Robert Endo, owner and engagement manager of
Intrepid Data, discussed how wearables, analytics, and geospatial
technologies can be combined to transform the world into the ultimate game
board. Organizations can grasp consumer, employee, or client intrinsic
interest by setting up cool, collaborative, and rewarding systems using the
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There’s no question that Google Buzz has been the topic of the week. Google
took the tech and social media industries by storm as it launched its new
social media product.
Already, Buzz has shown a great deal of potential, but it has also created
more than a few problems and concerns. Privacy has been the key concern. The
most heavily publicized and perhaps most illustrative example of this can be
found in this story from a woman who was automatically connected with her
abusive ex-husband. Her post begins…
I use my private Gmail account to email my boyfriend and my mother.
There’s a BIG drop-off between them and my other "most frequent" contacts.
You know who my third most frequent contact is?
My abusive ex-husband…
Google is evidently reconsidering its strategy for Buzz. Google is rolling
out additional privacy adjustments to Buzz, reportedly in response to this
This weekend I looked back at SEO related statistics for a B2B website I
launched in November of 2009. A full year has passed and I wanted to see the
progress this company made over a twelve-month period. After launching the
new WordPress website, the client retained me to work on their internet
marketing efforts. It helped free up time for the client, it gave their
internet marketing a cohesiveness it would not have had otherwise, and it
gave me time to nurture my new baby. I believe it was a good year for SEO and
Google Analytics agrees with me.
The Data Doesn’t Lie
I decided to dig into Google Analytics and pull data for December 1st, 2009
through November 30th, 2010. What fun to review your work and reflect. Okay I
have to qualify that, as it was partially my work. The client did a
tremendous job following my suggestions and coming up with some of their own.
Search engine optimization and Internet marketing company Bruce Clay, Inc.
has partnered with For Dummies Publications to produce the all-in-one desk
reference guide for SEO. The "Search Engine Optimization All-in-One Desk
Reference For Dummies" by Bruce Clay and Susan Esparza is currently available
from Amazon.com, BarnesandNoble.com and Borders.com and will soon be
available in bookstores nationwide.
The world-famous For Dummies publications selected Bruce Clay, Inc., a
well-known and reputable SEO company, to create their all-in-one SEO For
Dummies desk reference. The For Dummies series is part of the John Wiley &
Sons stable of educational and reference books.
"We're pleased that For Dummies Publications recognized our SEO expertise and
asked us to write an all-in-one desk reference guide for SEO," said Bruce
Clay, president of Bruce Clay, Inc. "Our many years ... (more)
Award-winning NSDesign is celebrating 10 years in business with ambitious
plans to see the company expand further over the next decade.
Managing Director Gary Ennis believes that surviving the original dot.com
bust has stood him in good stead for facing the challenges of the year ahead.
Speaking at the company’s 10th birthday celebrations Gary paid tribute to
the team at NSDesign and told why he believes the firm would continue with
its success despite the current recession.
“For a small company like NSDesign, reaching a decade in business is a real
milestone. I have no doubts whatsoever that our success is down to the
dedication of the whole team involved in the business.
“When we started up back in 1999 the dot.com bubble was bursting and many
companies didn’t survive. I think the reason we did is down to the quality
of the service we provide. I think that in t... (more)
Internet marketing, web marketing, web 2.0, social media, youtube, twitting,
SEM, SEO, PPC...what the?
Most people can see that the internet would be, or could be, a great place to
market their products or services but it can all get a little confusing.
There’s a new technology out every other day. How do you use it all to
promote and sell your businesses products/services? Is it even worth it?
Well it certainly can be worth it if done correctly. We all know that the
young men behind technologies like Facebook have made millions upon millions,
and that big businesses like Chrysler have had great successes with different
online campaigns. But, it’s also just as easily used to sky rocket the
sales of a small business.
In the same way that both large and small businesses can profit from
newspaper ads (using them in a different way) small businesses can use the
Internet, ... (more)
GovIT at Cloud Expo
June 23, 2009 - During this morning’s IAC breakfast, discussing
“Transparency, Collaboration and Web 2.0”, a panelist made a very
interesting point. While the US Federal Government’s use of Internet social
media services and cloud-based information-sharing applications is well
underway, albeit at the very earliest of stages (mainly due to significant
policy, privacy, security and simple “newness” issues), by far one of the
major risks lies with accountability.
Accountability in collaboration and information-sharing environments is
typically achieved to some degree by association of metadata with the
information packages being exchanged, or with the “containers” of online
events and the trusted identities of those participating in the dialogue.
With social media applications and contexts like Twitter or Facebook,
however, there are far too many w... (more)
CelLynx Group, Inc. (OTCBB: CYNX), a producer of breakthrough, plug 'n play
cell phone signal-amplification technology, today announced highlights of its
updated sales and marketing plan in preparation for the national launch of
its 5BARz(TM) Road Warrior device -- its first device to market.
CelLynx in July reported that its first product, The Road Warrior, has passed
FCC Certification and has reached commercial production. The following is a
brief overview of the Sales & Marketing Plan that has been designed to Sell,
Distribute and Support 5BARz products.
With the number of worldwide mobile phone users approaching three billion,
dependence on cellular technology for personal and professional use is at an
all time high. This dependence, which was once based on voice only, has now
expanded to include text, e-mail and Internet activity. Further, a vast array
of appli... (more)
Conciergerie deLuxe, the New York based concierge service company has
launched the luxury shopping deluxe card, a unique card to offer a VIP
shopping experience to New York tourists.
When guests stay at hotels recognized as boutique hotels, three, four and
five star hotels, the hotel concierges invite them to have a great shopping
time with Vip treatment thanks to Conciergerie deLuxe’s new card.
The Luxury shopping deluxe card is a unique concept as far as it is the first
time that distinctive hotels and luxury stores in New York City work hand in
Cardholders will show their shopping deLuxe cards while shopping in the
partner luxury stores so they will benefit from:
- luxury gifts,
- glass of champagne,
- sparkling water,
- limited editions,
- access to private showrooms,
- invitation to fashion sh... (more)
It seems like just a few years ago it took Google forever to index a new URL
and website. Well maybe not, but for anyone working on Internet marketing it
felt like it took Google forever to index a new URL. Things have changed and
Google is different these days. Remember the Six Million Dollar Man intro?
“We can rebuild him. We have the technology. We can make him better than he
was before. Better. Stronger.” That’s what I think of Google. Google is
Okay I may have just dated myself with the analogy, but Google reminds me of
the TV show intro. Google is better, stronger, and much faster. If you submit
a brand new URL and website to Google via Google’s Add URL option and
follow up with a XML sitemap through Google’s Webmaster Tools, the main URL
is indexed within 24 hours. Actually, my latest website submission was
indexed within about 18 hours. The entire w... (more)
WordStream, Inc., a provider of keyword research tools for search engine
marketing, has published the latest results of its social media polling data,
which indicate State Senator Scott Brown will defeat State Attorney General
Martha Coakley in the Massachusetts special election on January 19, 2010, to
serve in the 41st Senate seat of the United States.
Most polls for the Massachusetts US Senate show that candidates Brown and
Coakley are engaged in a very tight political battle for the seat vacated by
the late Senator Edward Kennedy. But the social media polling study conducted
by WordStream suggests that it won't be a tight race at all, and that Scott
Brown will beat Martha Coakley handily in a landslide victory.
"Being a search marketer who specializes in researching keywords, I decided
to launch my own investigation to see if I could find out more information