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Gamification and Rewards Programs Utilizing the IoT Download Slide Deck: ▸ Here Most people haven't heard the word, "gamification," even though they probably, and perhaps unwittingly, participate in it every day. Gamification is "the process of adding games or game-like elements to something (as a task) so as to encourage participation." Further, gamification is about bringing game mechanics - rules, constructs, processes, and methods - into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid Data, discussed how wearables, analytics, and geospatial technologies can be combined to transform the world into the ultimate game board. Organizations can grasp consumer, employee, or client intrinsic interest by setting up cool, collaborative, and rewarding systems using the IoT. Download Slid... (more)

Google Buzz’s Rocky Start May Lead to Gmail-Free Version

There’s no question that Google Buzz has been the topic of the week. Google took the tech and social media industries by storm as it launched its new social media product. Already, Buzz has shown a great deal of potential, but it has also created more than a few problems and concerns. Privacy has been the key concern. The most heavily publicized and perhaps most illustrative example of this can be found in this story from a woman who was automatically connected with her abusive ex-husband. Her post begins… I use my private Gmail account to email my boyfriend and my mother. There’s a BIG drop-off between them and my other "most frequent" contacts. You know who my third most frequent contact is? My abusive ex-husband… Google is evidently reconsidering its strategy for Buzz. Google is rolling out additional privacy adjustments to Buzz, reportedly in response to this wo... (more)

The Magic Formula of Great SEO

This weekend I looked back at SEO related statistics for a B2B website I launched in November of 2009. A full year has passed and I wanted to see the progress this company made over a twelve-month period. After launching the new WordPress website, the client retained me to work on their internet marketing efforts. It helped free up time for the client, it gave their internet marketing a cohesiveness it would not have had otherwise, and it gave me time to nurture my new baby. I believe it was a good year for SEO and Google Analytics agrees with me. The Data Doesn’t Lie I decided to dig into Google Analytics and pull data for December 1st, 2009 through November 30th, 2010. What fun to review your work and reflect. Okay I have to qualify that, as it was partially my work. The client did a tremendous job following my suggestions and coming up with some of their own. T... (more)

New SEO For Dummies Book

Search engine optimization and Internet marketing company Bruce Clay, Inc. has partnered with For Dummies Publications to produce the all-in-one desk reference guide for SEO. The "Search Engine Optimization All-in-One Desk Reference For Dummies" by Bruce Clay and Susan Esparza is currently available from Amazon.com, BarnesandNoble.com and Borders.com and will soon be available in bookstores nationwide. The world-famous For Dummies publications selected Bruce Clay, Inc., a well-known and reputable SEO company, to create their all-in-one SEO For Dummies desk reference. The For Dummies series is part of the John Wiley & Sons stable of educational and reference books. "We're pleased that For Dummies Publications recognized our SEO expertise and asked us to write an all-in-one desk reference guide for SEO," said Bruce Clay, president of Bruce Clay, Inc. "Our many years ... (more)

Glasgow Web Company Bucks the Recession

Award-winning NSDesign is celebrating 10 years in business with ambitious plans to see the company expand further over the next decade. Managing Director Gary Ennis believes that surviving the original dot.com bust has stood him in good stead for facing the challenges of the year ahead. Speaking at the company’s 10th birthday celebrations Gary paid tribute to the team at NSDesign and told why he believes the firm would continue with its success despite the current recession. He said: “For a small company like NSDesign, reaching a decade in business is a real milestone. I have no doubts whatsoever that our success is down to the dedication of the whole team involved in the business. “When we started up back in 1999 the dot.com bubble was bursting and many companies didn’t survive. I think the reason we did is down to the quality of the service we provide. I think that in t... (more)

Internet Marketing Is Just Marketing

Internet marketing, web marketing, web 2.0, social media, youtube, twitting, SEM, SEO, PPC...what the? Most people can see that the internet would be, or could be, a great place to market their products or services but it can all get a little confusing. There’s a new technology out every other day. How do you use it all to promote and sell your businesses products/services? Is it even worth it? Well it certainly can be worth it if done correctly. We all know that the young men behind technologies like Facebook have made millions upon millions, and that big businesses like Chrysler have had great successes with different online campaigns. But, it’s also just as easily used to sky rocket the sales of a small business. In the same way that both large and small businesses can profit from newspaper ads (using them in a different way) small businesses can use the Internet, ... (more)

Government Social Media & Cloud Computing

GovIT at Cloud Expo June 23, 2009 - During this morning’s IAC breakfast, discussing “Transparency, Collaboration and Web 2.0”, a panelist made a very interesting point. While the US Federal Government’s use of Internet social media services and cloud-based information-sharing applications is well underway, albeit at the very earliest of stages (mainly due to significant policy, privacy, security and simple “newness” issues), by far one of the major risks lies with accountability. Accountability in collaboration and information-sharing environments is typically achieved to some degree by association of metadata with the information packages being exchanged, or with the “containers” of online events and the trusted identities of those participating in the dialogue. With social media applications and contexts like Twitter or Facebook, however, there are far too many w... (more)

CelLynx Discusses Its 5BARz Sales and Marketing Strategy

CelLynx Group, Inc. (OTCBB: CYNX), a producer of breakthrough, plug 'n play cell phone signal-amplification technology, today announced highlights of its updated sales and marketing plan in preparation for the national launch of its 5BARz(TM) Road Warrior device -- its first device to market. CelLynx in July reported that its first product, The Road Warrior, has passed FCC Certification and has reached commercial production. The following is a brief overview of the Sales & Marketing Plan that has been designed to Sell, Distribute and Support 5BARz products. With the number of worldwide mobile phone users approaching three billion, dependence on cellular technology for personal and professional use is at an all time high. This dependence, which was once based on voice only, has now expanded to include text, e-mail and Internet activity. Further, a vast array of appli... (more)

New York Shopping: Being More Than a VIP with Luxury Shopping deLuxe Card

Conciergerie deLuxe, the New York based concierge service company has launched the luxury shopping deluxe card, a unique card to offer a VIP shopping experience to New York tourists. When guests stay at hotels recognized as boutique hotels, three, four and five star hotels, the hotel concierges invite them to have a great shopping time with Vip treatment thanks to Conciergerie deLuxe’s new card. www.luxuryshoppingdeluxecard.com. The Luxury shopping deluxe card is a unique concept as far as it is the first time that distinctive hotels and luxury stores in New York City work hand in hand. Cardholders will show their shopping deLuxe cards while shopping in the partner luxury stores so they will benefit from: -    discounts, -    luxury gifts, -    glass of champagne, -    sparkling water, -    limited editions, -    access to private showrooms, -    invitation to fashion sh... (more)

How Long Does it Really Take to Get Indexed by Google?

It seems like just a few years ago it took Google forever to index a new URL and website. Well maybe not, but for anyone working on Internet marketing it felt like it took Google forever to index a new URL. Things have changed and Google is different these days. Remember the Six Million Dollar Man intro? “We can rebuild him. We have the technology. We can make him better than he was before. Better. Stronger.” That’s what I think of Google. Google is better. Okay I may have just dated myself with the analogy, but Google reminds me of the TV show intro. Google is better, stronger, and much faster. If you submit a brand new URL and website to Google via Google’s Add URL option and follow up with a XML sitemap through Google’s Webmaster Tools, the main URL is indexed within 24 hours. Actually, my latest website submission was indexed within about 18 hours. The entire w... (more)

Scott Brown to Win Senate Race by a Landslide

WordStream, Inc., a provider of keyword research tools for search engine marketing, has published the latest results of its social media polling data, which indicate State Senator Scott Brown will defeat State Attorney General Martha Coakley in the Massachusetts special election on January 19, 2010, to serve in the 41st Senate seat of the United States. Most polls for the Massachusetts US Senate show that candidates Brown and Coakley are engaged in a very tight political battle for the seat vacated by the late Senator Edward Kennedy. But the social media polling study conducted by WordStream suggests that it won't be a tight race at all, and that Scott Brown will beat Martha Coakley handily in a landslide victory. "Being a search marketer who specializes in researching keywords, I decided to launch my own investigation to see if I could find out more information abo... (more)