Internet Marketing Journal

Internet Marketing

Subscribe to Internet Marketing: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Internet Marketing: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

Mark Shapiro launched today Internet Video Magazine on Ulitzer. Ulitzer content is grouped in 25 distinct subjects from "Aerospace and Defense" to "Travel and Hospitality." Each subject group offers an unlimited number of topics, and each topic may contain thousands of peer-reviewed feature stories, bylined articles, blog posts, news, reviews, commentary, and unique editorial content authored by top experts in their fields. Ulitzer is designed to replace Wikipedia with Its three-dimensional live content offerings and dynamic topic structure. "Facebook established itself as the new and improved tool for Myspace users and Ulitzer will establish itself as the new, much improved, dynamic, and  three dimensional version of Wikipedia with live content," said Fuat Kircaali, founder of Ulitzer, Inc. "Ulitzer is an original and unique tool for readers who seek quality content ... (more)

Glasgow Web Company Bucks the Recession

Award-winning NSDesign is celebrating 10 years in business with ambitious plans to see the company expand further over the next decade. Managing Director Gary Ennis believes that surviving the original dot.com bust has stood him in good stead for facing the challenges of the year ahead. Speaking at the company’s 10th birthday celebrations Gary paid tribute to the team at NSDesign and told why he believes the firm would continue with its success despite the current recession. He said: “For a small company like NSDesign, reaching a decade in business is a real milestone. I have no doubts whatsoever that our success is down to the dedication of the whole team involved in the business. “When we started up back in 1999 the dot.com bubble was bursting and many companies didn’t survive. I think the reason we did is down to the quality of the service we provide. I think that in t... (more)

The Automated Internet Marketing Advice Blog

This is an Internet Marketing Advice Blog, I post articles and info about how to be more successful with your internet marketing efforts and Internet business. The realities of making money on the Internet. Richard E. Byrd [email protected] Your personal IT Department To begin, there is a new wave of marketing going on in this day and age. In my properties, you will find there has been a drastic change in the way internet marketers are doing their work. In summary, it is all based on service. Service for the ones trying to market and service presentation for the prospects. Automated marketing systems are coming to the forefront of Internet Marketing Technology. To begin the journey of learning about this amazing technology, look into my properties I have listed here to see the foundational aspects. The most prominent thing you will notice is that everything ... (more)

Small Business PPC

The search engines such as Google and Yahoo! provide millions of potential customers every year for most industries. Taking advantage of this is a must for any budding online business. But what if you just service a small local area? Can the search engines be of advantage to you? Of course they can. And a great way to take advantage of that is Paid Placements or Pay Per Click advertising. This way of using Pay Per Click ads below guarantees no wasted clicks and no wasted money. Just the people you’re wanting to see your ad and website, in just the right area. Here’s how to do it: 1. Signing up for Pay Per Click accounts is easy. They obviously very deliberately make it that way. It’s best to just start with one account though and the mother of all pay per click facilities is Google Adwords. So sign up there and then start with Yahoo! and he others once you’ve gone thr... (more)

Sell My Timeshare NOW Uses Social Media Marketing

Real Estate News on Ulitzer Sell My Timeshare NOW, a leader in the advertising and marketing of timeshare resales and timeshare rentals, is ramping up its social marketing commitment, providing more outlets for consumer interaction through widely available, internet-based relational media. Already using Twitter, blogging on its popular corporate blog The Timeshare Authority, and interacting with the marketplace through the SellMyTimeshareNOW Forum, the company will soon launch a Facebook fan site, as it continues to expand its social media presence. CEO and founder Jason Tremblay says, "Sell My Timeshare NOW has always led the industry in using cutting-edge internet marketing strategies to create maximum visibility for timeshare owners who want to sell or rent timeshare. We take the same forward-thinking approach to social media marketing, using it to expand our r... (more)

Focus Groups are for Lipstick

You're launching a new product, so of course you test your messages with customers.  After all, you want to make sure your customers' mouths water (and their wallets open) when they hear your story. More than that,  you want to get to know your target market; learn to think like them, speak like them, understand how they react to your story. So you decide to run a focus group. That's what everyone does, right? Wrong. In my humble experience the high technology market does not lend itself to focus groups. Unless you want a stilted result.  In that case you can go ahead and put 10 -  20 people in a room and ask them all the same questions at the same time - and watch the group dynamics replace the customer truth. But if you want an honest, accurate customer moment - you have to do it 1:1.  Mano-a-mano. Focus groups work great for markets that are trendy - where buyer b... (more)

ExactTarget Posts Record Revenue

On-demand email and one-to-one marketing solutions provider ExactTarget announced today that it posted its largest quarterly revenue in company history and added nearly 300 new direct clients in the second quarter of 2009. The growth and record earnings for the emarketing provider marks the thirty-fourth consecutive quarter of growth and fourteenth consecutive quarter of profitability for the company that welcomed new clients and key renewals in the quarter including AAA, Simon Property Group and Penske Truck Leasing. “ExactTarget continues to provide marketers with the most reliable and sophisticated one-to-one marketing platform,” said Scott Dorsey, ExactTarget’s chief executive officer and co-founder. “Our record-breaking growth enables us to accelerate hiring and innovation to help our clients boost the ROI of their email and one-to-one programs.” In additio... (more)

Marketing Company Helps Center for Advanced Legal Studies

HOUSTON, August 12, 2009 – The Center for Advanced Legal Studies, a leader in paralegal education, is using an upgraded presence on the Web to help expand to serve aspiring paralegals across the country. Schipul – The Web Marketing Company (www.schipul.com) designed the Center’s upgraded Web site, www.paralegal.edu, which is powered by Tendenci online management software (www.tendenci.com). “The Internet is our main marketing tool through which we attract the majority of our new contacts, send e-newsletters and post new articles,” said Gail Armatys, chief administrative officer with the Center. “With Tendenci,  our team can edit and update the Web site without going through a third party, which makes us more efficient and keeps the site fresh and new.” Despite the economic downturn, the Center for Advanced Legal Studies is serving a rapidly growing market. Accordi... (more)

Dubli Gift Card Xpress Auctions

Dubli Xpress auctions for gift cards have yielded savings from the face value of from 5% to 99%.  Gift cards from stores vary widely but the best deals seem to be from clothing stores such as the GAP and Macys.  Gift cards from credit card companies, namely American Express, Mastercard and Visa ususlly go for a 10% savings in the Dubli Xpress auctions.  The exception being Mastercard where you can get a 18-20% savings.  You can see the stats and results at: Dubli Gift Card Xpress Auctions – Recent History ... (more)

Social Media Simulation and Training Environments by an Internet Media Coach

New Media on Ulitzer All well-known systems engineering methodologies and enterprise system development programs leverage testing environments. Testing environments can be built and operated for very different purposes, ranging from prototyping and simulation, to pre-production load testing and usability or “Section 508 Accessibility” checks. Specialized SOA testing frameworks are sometimes required, for difficult infrastructure integration challenges. Most major systems that get deployed to large numbers of users also feature a training environment. This working copy of the “real” or “production” environment affords the user and company a lot of protection against mistakes, mis-operation of system functions, and basically allows you to test-drive a system, but reset and try again if something doesn’t work right or mistakes are made. Play around, learn and mess up ... (more)

How to Develop Social Media Content That Gets Results

The webinar will be lead by David Reske, Managing Director at Nowspeed, Bob Cargill, Creative Director at Nowspeed, and Sham Sao, Chief Marketing Officer at OneSource. "Our goal is for attendees to walk away with an in-depth knowledge of how to optimize and syndicate articles, blog posts, group posts, tweets, discussions and video content," said Nowspeed's Reske. "With that, marketers will have a means to immediately increase the effectiveness of their social media efforts." Among the benefits of attending "How to Develop Social Media Content That Gets Results" marketers will learn how to map and align editorial and direct response content to the buying cycle, how to propagate social media content and build links and how to use social media to listen to their target audience and move them along in the buying cycle. ... (more)