Gamification and Rewards Programs Utilizing the IoT
Download Slide Deck: ▸ Here
Most people haven't heard the word, "gamification," even though they
probably, and perhaps unwittingly, participate in it every day.
Gamification is "the process of adding games or game-like elements to
something (as a task) so as to encourage participation." Further,
gamification is about bringing game mechanics - rules, constructs, processes,
and methods - into the real world in an effort to engage people.
In his session at @ThingsExpo, Robert Endo, owner and engagement manager of
Intrepid Data, discussed how wearables, analytics, and geospatial
technologies can be combined to transform the world into the ultimate game
board. Organizations can grasp consumer, employee, or client intrinsic
interest by setting up cool, collaborative, and rewarding systems using the
Download Slid... (more)
A common question small business owners ask themselves is when their business
is ready to implement an ERP software application that will replace their
existing small business software. Fortunately for the small business owner,
there are a number of small business ERP software solutions on the market
today that serve as a viable replacement for QuickBooks, Peachtree, and other
small business accounting software packages. In my experience, there are
three telling signs of when a small business is ready to migrate from its
existing small business software to a more sophisticated ERP system.
First, the small business is operating in a multitude of software packages
based on a given department within the organization. Accounting personnel
make journal entries in QuickBooks; warehouse managers enter data into Excel;
sales representatives use ACT, Goldmine, Salesforce.com,... (more)
It’s Not Visual. It’s Doesn’t Get Quickly to the Point. It Doesn’t
Show How It Can Help
When much of the web was experimental and Web surfing was still recreational,
it might have been okay to have a website that was creative for its own
sake–even when it was unclear about its purpose. Not so today.
We face three key realities that must shape our thinking about a good versus
Websites are our most important marketing tool. They will increasingly
replace most traditional marketing. Therefore, you have to get it right.
Your prospective online buyers are pressed for time and won’t waste it
trying to figure how they will benefit from what you do. You have just one
chance to influence your prospective buyer. If they are not impressed, they
will mosey on down the Internet.
A video company: The website that works poorly
Our supplier of video services shall r... (more)
Local business listings have become a significant local marketing tool that
is showing the demise of the traditional yellow pages and equally the
traditional coupons. The famous Stars Wars quote comes to mind “This will
be a day long remembered. It has seen the end of Kenobi, and will soon see
the end of the Rebellion. – Darth Vader”
With the onset of mobile devices and mobile applications becoming a more
useful tool to the local consumers, we have to wonder how this will affect
the traditional coupons that are printed and cut using scissors. The impact
we are discussing comes in three forms and we’re not talking about the
convenience to the local consumer.
The first is the cost reduction for the local business from having to pay for
their coupons to be printed and distributed. The cost reduction goes down to
$0 (zero)! The second is the impact upon companies whose ... (more)
CLEARWATER, Fla., Feb. 1 /PRNewswire/ -- The daughter of the inventor of
instant replay, which revolutionized sports television, has launched a site
to help inventors, businesses and entrepreneurs gain exposure for their great
ideas that would otherwise not be acted upon. Laura Betterly, who watched her
father invent and then first place instant replay equipment at horse tracks
in New York state, realized that tens of thousands of ideas which could
change the world weren't being acted on by the people who thought them up.
Betterly, using a state of the art Internet tool called a "tag cloud," will
showcase up to 10,000 of the world's best ideas on her site aptly named
TenThousandBrightIdeas.com (http://www.tenthousandbrightideas.com/). "In the
last twelve months I have noticed some great ideas like
MillionDollarHomePage.com come out of nowhere, because of the Internet... (more)
This is part II in a series of posts on SEO-driven businesses. Part I is
I see three generations of SEO optimization in the wild that build upon each
other. Below are their distinguishing characteristics.
SEO 1.0: human-driven SEO. This is primarily about people tweaking content
and linking structure. The main distinguishing characteristic of an SEO 1.0
company is that there are people on staff who spend a portion of their time
optimizing content for SEO. The best example is probably About.com, with its
750+ experts and dozens of editors. The experts and editors choose which
topics to write on and know how to write to drive rank. They know how to
format titles and what words they should avoid and what’s the “right”
length of an article, etc. They also know how to build a strong link internal
structure, albeit mostly by hand. Our own TechTarget and THCN are pre... (more)
Alan Townsend, chief executive officer of COTO Communications, said his firm
focuses on providing affordable business high-speed Internet services to
rural and underserved communities in Florida.
StratoComm has been delivering its communications services to developing
countries in Africa, Latin America and Asia with positive results.
StratoComm recently selected COTO Communications as its first U.S. joint
venture partner to meet the demand for reasonably priced high-speed Internet
access and telephone services underserved communities.
Townsend said COTO and StratoComm’s joint efforts will focus on communities
throughout the Southeast corridor of the U.S.
One of COTO’s first target areas is the riverfront community of Edgewater
in rural Volusia County.
“Many rural communities in the U.S., particularly in Florida, are
underserved by the telecommunications industry,” To... (more)
Mark Shapiro launched today Internet Video Magazine on Ulitzer.
Ulitzer content is grouped in 25 distinct subjects from "Aerospace and
Defense" to "Travel and Hospitality." Each subject group offers an unlimited
number of topics, and each topic may contain thousands of peer-reviewed
feature stories, bylined articles, blog posts, news, reviews, commentary, and
unique editorial content authored by top experts in their fields.
Ulitzer is designed to replace Wikipedia with Its three-dimensional live
content offerings and dynamic topic structure.
"Facebook established itself as the new and improved tool for Myspace users
and Ulitzer will establish itself as the new, much improved, dynamic, and
three dimensional version of Wikipedia with live content," said Fuat
Kircaali, founder of Ulitzer, Inc. "Ulitzer is an original and unique tool
for readers who seek quality content ... (more)
Content Marketing Journal
Tough economic times are forcing many companies to shift their advertising
from traditional print and television to less expensive, more efficient
online media outlets. However, before companies dive in they should have a
clear strategy to make sure they get the best return on their investment. The
following tips from AdCommunal Inc., a leading online ad agency network, will
help companies large and small as they venture into the world of online
Top 10 Tips for Advertising Online in a Bad Economy:
1. Understand your audience. Choose an advertising approach that best
suits your goals, and select an agency that can deliver to your goals.
2. Pay for leads, not impressions or clicks. The best way to do this is
through a performance-based program where you pay a set amount per lead
generated; regardless of how many times the ad... (more)
Award-winning NSDesign is celebrating 10 years in business with ambitious
plans to see the company expand further over the next decade.
Managing Director Gary Ennis believes that surviving the original dot.com
bust has stood him in good stead for facing the challenges of the year ahead.
Speaking at the company’s 10th birthday celebrations Gary paid tribute to
the team at NSDesign and told why he believes the firm would continue with
its success despite the current recession.
“For a small company like NSDesign, reaching a decade in business is a real
milestone. I have no doubts whatsoever that our success is down to the
dedication of the whole team involved in the business.
“When we started up back in 1999 the dot.com bubble was bursting and many
companies didn’t survive. I think the reason we did is down to the quality
of the service we provide. I think that in t... (more)
A recent study confirms it: Twitter is the biggest BS of recent years, hyped
by the mai stream media but no one understands why they are hyping it.
Like Larry King of CNN. This man never touched a computer keyboard, has never
seen a web page and yet he plugs his Twitter page every night at 9 PM.
HubSpot released its June 2009 State of the Twittersphere
(http://bit.ly/SOTblog0609) (Twitter hashtag: #SOTwitter) report, analyzing
data from more than 4.5 million Twitter accounts over a nine month period to
measure Twitter growth and report statistics on tweets, the Twitter user base
and user geography. The study finds that despite obvious growth in the number
of Twitter accounts, over nine percent of Twitter users are inactive.
While the Wall Street Journal reports that the number of Twitter accounts has
grown to 32.1 million from 1.6 million a year ago, the HubSpot State ... (more)