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Normal 0 false false false false EN-US X-NONE X-NONE As local business marketing has become a hot topic in the Internet marketing industry, business owners are finding themselves confused about the various types of services that can help them tap into this local marketing tool. Of course additional confusions arise from the variations of service fees too. Let’s take a look at defining these services, the fees and local listings as a marketing tool. This will also shed some light on why there are monthly management fees by the marketing services.   Local Listing Data Services We have discussed this service in a previous article about companies that provide “get listed” services. What this service provides is to push your business information as data into local listing websites. The entire process is automated through programs known as API’s. There are limitations as... (more)

The Most Important Marketing Question

I was listening to a product launch webinar early this morning. The speakers were droning on and on about technology and architecture and innovation.  Not a customer benefit in sight - other than the usual generic claims of 'market leading' performance,' unmatched' reliability, 'next generation' features and all the other 'me toos'.  To be fair, the vendor was presenting the product facts quite well.  But they were leaving it to their listeners to sift through the technology claims to apply its capabilities to their own situation. This is a high risk approach. Especially if your competitors are sharing powerful stories that hits those listeners right between their eyes. The simple fact is that marketing is not about you. It's about your customers and how your company or solution can help them be successful in their business. You're probably thinking "But I have cust... (more)

Internet Marketing and Social Media Knowledge Vital for SMBs

Even though the economy has been in the doldrums, and many businesses have had to lay off employees, Internet marketing statistics have been steadily climbing. Retail and travel sales grew from $31 million to $33 million in Q1 and Q2 this year and Forrester Research predicts that online holiday sales will grow 20% over last year to $13.2 billion from $11 billion. Social media is influencing this trend -- eighty-three percent of online shoppers said they are interested in sharing information about their purchases with people they know, while 74 percent are influenced by the opinions of others in their decision to buy the product in the first place. (Manage Smarter, September 2009) "Internet marketing and social media are now vital skills for every business -- whether you are local or national, business to consumer or business to business," says Dr. Ralph Wilson, who... (more)

Local Business Listing Hijackings

If you do a search on “local business listing hijacking” you will find information related to situations in which a competitor hijacked another businesses local listing to their benefit. As of December 7, 2009, Smart Company wrote an article about hijacking prevention. In New Zealand a florist is facing 7 years for hijacking local listings of competitors. This is a real situation that can and does have an impact upon a business that is not paying attention to their local business listings. If your business relies on the local consumer market for its primary revenue and you are not clear about local business listings, then you need to get caught up real quick. For one thing local business listings are the demise of the traditional yellow pages. If the traditional yellow pages have not already seen their coffin and at minimum a door stop, then free local business list... (more)

Melih Oztalay of SmartFinds Internet Marketing Featured Speaker at Microsoft Dynamics Conference and Expo

Birmingham, Michigan – March 22, 2010 (SMARTFINDS INTERNET MARKETING) – Melih Oztalay of SmartFinds Internet Marketing will serve as a featured speaker at Vision 2010, The TM Group’s 11th Annual Microsoft Dynamics Conference and Expo.  The event will take place on March 23 at the MSU Management Education  Center in Troy, Michigan, and will bring together business executives with technical support teams and featured speakers for a day of learning and networking. CEO Melih Oztalay has sixteen years experience with Internet and digital services in developing strategies that utilize all facets of the World Wide Web. As a digital marketing agency, SmartFinds Internet Marketing’s major focus is to develop multi-directional marketing campaigns to drive traffic to client web sites from more than just search engines. Oztalay’s breakout session about the “New Reality of Digital... (more)

Start-Up Raises $100 Million-Plus A Round

A start-up called Donuts Inc. says it's raised more than $100 million in A round funding for the dubious purpose of becoming a registry for generic top-level domains (gTLDs) say like, maybe, .restaurant, .cleaning or .doctor that will be sold through other registrars like GoDaddy. Austin Ventures led the round with Adams Street Partners, Emergence Capital, TL Ventures, Generation Partners and Stahurricane (Donut founder Paul Stahura's very own venture fund) participating. Stahura says he can get more money if necessary. The company has also arranged a line of credit. Donut says it's put in 307 applications for new unidentified generic top-level domains (TLDs) in various character sets like probably Arabic and Chinese. It claims more specific domain names are needed for products and services and reckons "finding a usable Internet address is a real problem. There ar... (more)

Mobile Marketing News Weekly – Week of June 10, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility and M2M News Weekly Also read Mobile Commerce News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Consumers are spending 10 percent of their media attention on mobile devices while the medium only commands a mere 1 percent of total ad-spend. Comparatively, print medium attracts only about 7 percent of media-time, but still captures an astonishing 25 percent of the total U.S. ad-spend, with print receiving 25-times more ad money than mobile. Read Original Content In a joint study, the IAB Mobile Marketing Center of Excellence and IA... (more)

Gamification and IoT | @ThingsExpo #IoT #Gamification #DigitalTransformation

Gamification and Rewards Programs Utilizing the IoT Download Slide Deck: ▸ Here Most people haven't heard the word, "gamification," even though they probably, and perhaps unwittingly, participate in it every day. Gamification is "the process of adding games or game-like elements to something (as a task) so as to encourage participation." Further, gamification is about bringing game mechanics - rules, constructs, processes, and methods - into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid Data, discussed how wearables, analytics, and geospatial technologies can be combined to transform the world into the ultimate game board. Organizations can grasp consumer, employee, or client intrinsic interest by setting up cool, collaborative, and rewarding systems using the IoT. Download Slid... (more)

[video] Are You Seeing DOTS? | @CloudExpo #BigData #IoT #IIoT #SmartCities

Are You Seeing DOTS? - Data Ownership and Transparent Surveillance View Keynote: ▸ Here Download Slide Deck: ▸ Here The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. View Keynote: ▸ Here Download Slide Deck: ▸ Here Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regulatory scrutiny and increasing consumer lack of trust in technology in general. View Keynote: ▸ Here Download Slide Deck: ▸ Here In his keynote at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst at... (more)

Mark Shapiro Launches Internet Video Magazine on Ulitzer

Mark Shapiro launched today Internet Video Magazine on Ulitzer. Ulitzer content is grouped in 25 distinct subjects from "Aerospace and Defense" to "Travel and Hospitality." Each subject group offers an unlimited number of topics, and each topic may contain thousands of peer-reviewed feature stories, bylined articles, blog posts, news, reviews, commentary, and unique editorial content authored by top experts in their fields. Ulitzer is designed to replace Wikipedia with Its three-dimensional live content offerings and dynamic topic structure. "Facebook established itself as the new and improved tool for Myspace users and Ulitzer will establish itself as the new, much improved, dynamic, and  three dimensional version of Wikipedia with live content," said Fuat Kircaali, founder of Ulitzer, Inc. "Ulitzer is an original and unique tool for readers who seek quality content ... (more)

Top Ten Tips for Advertising Online in a Bad Economy

Content Marketing Journal Tough economic times are forcing many companies to shift their advertising from traditional print and television to less expensive, more efficient online media outlets. However, before companies dive in they should have a clear strategy to make sure they get the best return on their investment. The following tips from AdCommunal Inc., a leading online ad agency network, will help companies large and small as they venture into the world of online advertising.   Top 10 Tips for Advertising Online in a Bad Economy:   1.   Understand your audience. Choose an advertising approach that best suits your goals, and select an agency that can deliver to your goals. 2.   Pay for leads, not impressions or clicks. The best way to do this is through a performance-based program where you pay a set amount per lead generated; regardless of how many times the ad... (more)