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Are You Seeing DOTS? - Data Ownership and Transparent Surveillance View Keynote: ▸ Here Download Slide Deck: ▸ Here The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. View Keynote: ▸ Here Download Slide Deck: ▸ Here Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regulatory scrutiny and increasing consumer lack of trust in technology in general. View Keynote: ▸ Here Download Slide Deck: ▸ Here In his keynote [email protected], Peter Vanderminden, Principal Industry Analyst at... (more)

Content Marketing Today Hits #15 on the Junta42 Top Blogger List

Joe Pulizzi’s 8th Installment Reviews Record 353 Blogs to Select Content Marketing Thought Leaders We are delighted to have earned another strong ranking among the content marketing blog elite. We are especially pleased because this is one tough crew of content marketing thought leaders. The number of blogs reviewed by the Junta42 team has grown as dramatically as the move toward adoption of content marketing strategies among companies of all sizes.  They began in 2007 with just 81 blogs and now evaluate 353 which are chosen through nominations and known content marketing-related blogs. How Content Marketing Blogs are Ranked. The number of posts in last quarter that pertained to a content marketing topic. Those posting on 3 or more days per week received the highest number of points. Substantiveness of Posts. Here we worked to weed out posts that fell short of adding... (more)

Anthony Soave’s Employees Show What it Takes to Be a Leader

Anthony Soave is a dynamic leader, committed to the success and growth of his family of business, Soave Enterprises.  As a leader, he portrays the unique characteristics necessary to lead his employees and envision the next progressive steps for the future of each Soave affiliate.  But Anthony Soave believes that being a leader means being a team player, and being able to create cohesion between a diverse range of people, ideas, processes, and goals.  Soave once stated, “Leadership positions have often been portrayed as lonely roles.  I think this is usually an oversimplified and limited view.  It can be very rewarding to lead, and the ability to guide others is regularly demonstrated in one way or another by each of Soave Enterprises’ employees. Leadership is expressed in widely different roles and settings – through involvement in jobs, schools, community organiz... (more)

When is Your Small Business Ready for an ERP System?

A common question small business owners ask themselves is when their business is ready to implement an ERP software application that will replace their existing small business software. Fortunately for the small business owner, there are a number of small business ERP software solutions on the market today that serve as a viable replacement for QuickBooks, Peachtree, and other small business accounting software packages. In my experience, there are three telling signs of when a small business is ready to migrate from its existing small business software to a more sophisticated ERP system. First, the small business is operating in a multitude of software packages based on a given department within the organization. Accounting personnel make journal entries in QuickBooks; warehouse managers enter data into Excel; sales representatives use ACT, Goldmine, Salesforce.com,... (more)

Marketing Company Helps Center for Advanced Legal Studies

HOUSTON, August 12, 2009 – The Center for Advanced Legal Studies, a leader in paralegal education, is using an upgraded presence on the Web to help expand to serve aspiring paralegals across the country. Schipul – The Web Marketing Company (www.schipul.com) designed the Center’s upgraded Web site, www.paralegal.edu, which is powered by Tendenci online management software (www.tendenci.com). “The Internet is our main marketing tool through which we attract the majority of our new contacts, send e-newsletters and post new articles,” said Gail Armatys, chief administrative officer with the Center. “With Tendenci,  our team can edit and update the Web site without going through a third party, which makes us more efficient and keeps the site fresh and new.” Despite the economic downturn, the Center for Advanced Legal Studies is serving a rapidly growing market. Accordi... (more)

Free Webinars Promote Advantages of Local Business Listings

BIRMINGHAM, MI – February 22, 2010 (SMARTFINDS INTERNET MARKETING ) – Ongoing FREE webinars (http://www.smartfindslocallisting.com/webinar.php) entitled, An Introduction to the Benefits of Local Business Listings, are scheduled to take place. The webinars are being hosted by SmartFinds Internet Marketing, with two upcoming sessions scheduled for Wednesday, February 24th at 10:00 a.m. EST and Thursday, February 25th at 2:00 p.m. EST. The free webinars will provide business owners with an opportunity to learn the many ways that local business listings can positively impact their bottom line through local business marketing.   SmartFinds Internet Marketing is a metropolitan Detroit-based firm which provides businesses with Internet marketing services and solutions. SmartFinds Internet Marketing launched their SmartFinds Local Listing website to promote the benefits a... (more)

Claiming Local Business Listing Is Only the Beginning

Many businesses have gone down the path of claiming their local business listing, but we have seen two distinct problems. The first is that while the local business listings have been claimed, they are only claimed at Google. That doesn’t necessarily benefit the overall marketing process on the web, which we will discuss further. The other is that the local business listing has been claimed only at Google and nothing further has been done. No coupons updated, no customer reviews disputed, no events, no videos, and no photos. Essentially the local business listing has been claimed, but they are not being used for marketing purposes or to avoid public relation problems. Undoubtedly, businesses that have claimed their local business listing have found that their time resources are limited in order to manage the local listings at Google let alone managing the local listi... (more)

TiECon Midwest 2010 Includes Melih Oztalay as Guest Speaker

Focusing on creativity and innovation as the primary drivers of entrepreneurial success, current and aspiring entrepreneurs will gather at TiECon Midwest 2010, where Melih Oztalay will discuss Local Business Marketing on the Internet using Local Business Listings. Organized by Detroit Chapter of TiE (Talents, Ideas, Enterprise) at The Henry in Dearborn, Mich. on Oct. 28 and 29, 2010, the theme of the conference is Business Karma 3.0 – Create. Connect. Collaborate. Amongst the speakers for the event will be Melih Oztalay, CEO of Birmingham-based SmartFinds Internet Marketing, who will be speaking on the topic of local business marketing using local business listings on the Internet. Additional top notch speakers from all over the world will discuss both technical and general business, including: Dr. Desh Deshpande, chairman of Sparta Group LLC, A123 Systems and other ... (more)

Local Business Listing Optimization Becomes Important for All Businesses

You may have noticed that a Google search result now shows the local map on the right side and the local listings (aka as Google Places at Google) are part of the organic search results. If you follow the evolution of local business listings on search engines since 2007 you will find that this local marketing tool is invaluable to any business. The disappointing issue is that most businesses have not tapped into this local marketing tool. While the industry is 3 years ahead of businesses, the businesses that are dependent upon the local geography for their revenue are unclear that they can actively manage these listings instead of watching them passively. All Businesses Can Take Advantage of Local Businesses First of all, a local business is not a small business. While we will discuss this in more detail in the future, we have to keep in mind that national chains wi... (more)

Soave Enterprises Employees Show What it Takes to Be a Leader

Anthony Soave is a dynamic leader, committed to the success and growth of his family of business, Soave Enterprises.  As a leader, he portrays the unique characteristics necessary to lead his employees and envision the next progressive steps for the future of each Soave affiliate.  But Anthony Soave believes that being a leader means being a team player, and being able to create cohesion between a diverse range of people, ideas, processes, and goals.  Soave once stated, “Leadership positions have often been portrayed as lonely roles.  I think this is usually an oversimplified and limited view.  It can be very rewarding to lead, and the ability to guide others is regularly demonstrated in one way or another by each of Soave Enterprises’ employees.   Leadership is expressed in widely different roles and settings – through involvement in jobs, schools, community orga... (more)

SEO Company to Publish Free Search Engine Optimisation Guide

Scotlish based SEO company Hobo have made available a comprehensive starter guide to Google SEO (Search Engine Optimisation). It's a comprehensive primer and introduction to SEO and a refresher course for even experienced SEO. The guide encompasses a lot of the basics an aspiring SEO should be introduced to, and an overview of what's generally considered to be the primary ranking factors in Google today. as well as introducing the novice to specific ideas like Domain Authority and Domain Trust, the guide has links to relevant articles and blogs which discusses the topics in depth for those wishing to learn more. There are also links to some of the best SEO tools out there. Unlike other sites, there's no subscription costs - the guide is free. Be sure to subscribe to the Hobo SEO Blog too, which frequently publishes tips and tactics on how to improve your ranking in or... (more)