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Gamification and Rewards Programs Utilizing the IoT Download Slide Deck: ▸ Here Most people haven't heard the word, "gamification," even though they probably, and perhaps unwittingly, participate in it every day. Gamification is "the process of adding games or game-like elements to something (as a task) so as to encourage participation." Further, gamification is about bringing game mechanics - rules, constructs, processes, and methods - into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid Data, discussed how wearables, analytics, and geospatial technologies can be combined to transform the world into the ultimate game board. Organizations can grasp consumer, employee, or client intrinsic interest by setting up cool, collaborative, and rewarding systems using the IoT. Download Slid... (more)

Back to School with Santa Barbara Auto Group

Santa Barbara Auto Group invites customers to bring their student’s vehicle in for back to school maintenance services. When the time finally arrives for your child to head off on their own for college you want to do everything you can to ensure they have a great experience. After years of preparation and countless applications, interviews, and campus visits, your child is now ready to move forward with this very important and exciting step in life. As you finish up the last items on your to-do list preparing for the first day, you don’t want to forget that back-to-school servic... (more)

How Will You Market Yourself For A Career Change Later In Life

Market yourself in the digital world has changed for everyone. Understanding your personal brand and how to present yourself goes well beyond a basic resume. Recently James Martin quoted our CEO, Melih Oztalay, in an article for the AARP’s Life Reimagined. As a digital marketing entrepreneur, digital industry author, and industry guest speaker Oztalay was thankful. Needless to say, we couldn’t help but wonder what is as Life Reimagined by the AARP! Life Reimagined and the AARP Taking parts of the AARP and the Life Reimagine Institute websites, here is a quick explanation about t... (more)

Heavy Duty Aftermarket Week Unifies Industry with the 2017 Theme

The theme for the 2017 Heavy Duty Aftermarket Week has been released and brings together members from across the aftermarket industry. The Heavy Duty Manufacturers Association has announced the theme for this the 2017 Heavy Duty Aftermarket Week (HDAW).   The theme is “Developing Diverse Solutions” and focuses on the benefits of collaborative problem solving within the aftermarket industry. It was developed to bring together all members of the industry including distributors, suppliers, and fleet programs and celebrates the value each member brings to the community. HDAW Comes to... (more)

Keep Your Luxury Car Running at Its Best with Santa Barbara Auto Group

Santa Barbara Auto Group provides leading-class service, repairs, and maintenance for eight premium luxury brands including Mercedes-Benz. At Santa Barbara Auto Group, we encourage drivers to stay on schedule with services and maintenance. By keeping up with scheduled maintenance work, drivers can ensure their luxury vehicle is taken care of properly so it can provide a thrilling driving experience for years to come. We offer customers convenient scheduling services to help them stay on top of their maintenance needs and to get in and out of the service department as easily and qu... (more)

Celebrate the Thrill of Driving with the New Porsche 718 Boxster

Porsche has released an exciting media launch campaign for the Porsche 718 Boxster that celebrates the fun of driving. Porsche officially introduced the launch of the Porsche 718 Boxster on July 18th, 2016. The release is surrounded by an exciting campaign, “For the Sport of It”. Drivers can learn more about the new 718 Boxster by following many of the integrated social media, entertainment, and press release announcements and events that will be working together to send the same message: The Porsche 718 Boxster is here to thrill. Defining a New Generation of Sports Cars At Pors... (more)