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Are You Seeing DOTS? - Data Ownership and Transparent Surveillance View Keynote: ▸ Here Download Slide Deck: ▸ Here The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. View Keynote: ▸ Here Download Slide Deck: ▸ Here Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regulatory scrutiny and increasing consumer lack of trust in technology in general. View Keynote: ▸ Here Download Slide Deck: ▸ Here In his keynote [email protected], Peter Vanderminden, Principal Industry Analyst at... (more)

Gamification and IoT | @ThingsExpo #IoT #Gamification #DigitalTransformation

Gamification and Rewards Programs Utilizing the IoT Download Slide Deck: ▸ Here Most people haven't heard the word, "gamification," even though they probably, and perhaps unwittingly, participate in it every day. Gamification is "the process of adding games or game-like elements to something (as a task) so as to encourage participation." Further, gamification is about bringing game mechanics - rules, constructs, processes, and methods - into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid Data, discussed how wearables, analytics, and geospatial technologies can be combined to transform the world into the ultimate game board. Organizations can grasp consumer, employee, or client intrinsic interest by setting up cool, collaborative, and rewarding systems using the IoT. Download Slid... (more)

Content Marketing Today Hits #15 on the Junta42 Top Blogger List

Joe Pulizzi’s 8th Installment Reviews Record 353 Blogs to Select Content Marketing Thought Leaders We are delighted to have earned another strong ranking among the content marketing blog elite. We are especially pleased because this is one tough crew of content marketing thought leaders. The number of blogs reviewed by the Junta42 team has grown as dramatically as the move toward adoption of content marketing strategies among companies of all sizes.  They began in 2007 with just 81 blogs and now evaluate 353 which are chosen through nominations and known content marketing-related blogs. How Content Marketing Blogs are Ranked. The number of posts in last quarter that pertained to a content marketing topic. Those posting on 3 or more days per week received the highest number of points. Substantiveness of Posts. Here we worked to weed out posts that fell short of adding... (more)

Research Confirms Twitter Is Bulls**t

A recent study confirms it: Twitter is the biggest BS of recent years, hyped by the mai stream media but no one understands why they are hyping it. Like Larry King of CNN. This man never touched a computer keyboard, has never seen a web page and yet he plugs his Twitter page every night at 9 PM. HubSpot released its June 2009 State of the Twittersphere (http://bit.ly/SOTblog0609) (Twitter hashtag: #SOTwitter) report, analyzing data from more than 4.5 million Twitter accounts over a nine month period to measure Twitter growth and report statistics on tweets, the Twitter user base and user geography. The study finds that despite obvious growth in the number of Twitter accounts, over nine percent of Twitter users are inactive. While the Wall Street Journal reports that the number of Twitter accounts has grown to 32.1 million from 1.6 million a year ago, the HubSpot State ... (more)

Searchmetrics Drives Over 200% World-Wide Growth As More Business Leaders Begin To Recognize The Value Of Search

Growth has been supported by investment in new sales, marketing and support staff San Mateo - August 13, 2014 - Searchmetrics, the leading global enterprise search experience optimization platform, today announced that global orders for its software increased by more than 200% Year over Year in the first half of 2014 as business leadership becomes increasingly aware of the importance of having a strong presence in organic search. In the USA, the company has invested in a new Silicon Valley office and boosted staff numbers in sales, marketing and support. Enterprises and agencies increase revenue through online channels by using Searchmetrics Suite to develop, manage and track search experience optimization strategies that combine SEO, content, social media, PR and analysis. Among the recent new subscribers to the Searchmetrics Suite software as a service platform ... (more)

New Book "Conversation Marketing" Offers How-To Guide for Getting Attention, Attracting Customers and Building Sales on the Internet

SEATTLE, WA -- (MARKET WIRE) -- 07/28/06 -- In his new book, "Conversation Marketing: Internet Marketing Strategies," Seattle-based interactive marketing guru Ian Lurie provides a rubric for helping organizations of all sizes use the Internet to get attention, attract customers, and build sales. Based on Ian's proven Conversation Marketing model, which treats the Internet as a unique two-way marketing medium (not unlike daily conversation), the book provides a How-to Guide ensuring that smart, savvy businesspeople can work with "web-heads" to create web sites and couple them with effective interactive marketing campaigns "that ring the cash register." It's not easy tying all the different facets of a successful internet marketing campaign into a neat, easy-to-explain package -- "Conversation Marketing" accomplishes that without oversimplifying or missing the important... (more)

When is Your Small Business Ready for an ERP System?

A common question small business owners ask themselves is when their business is ready to implement an ERP software application that will replace their existing small business software. Fortunately for the small business owner, there are a number of small business ERP software solutions on the market today that serve as a viable replacement for QuickBooks, Peachtree, and other small business accounting software packages. In my experience, there are three telling signs of when a small business is ready to migrate from its existing small business software to a more sophisticated ERP system. First, the small business is operating in a multitude of software packages based on a given department within the organization. Accounting personnel make journal entries in QuickBooks; warehouse managers enter data into Excel; sales representatives use ACT, Goldmine, Salesforce.com,... (more)

Government Social Media & Cloud Computing

GovIT at Cloud Expo June 23, 2009 - During this morning’s IAC breakfast, discussing “Transparency, Collaboration and Web 2.0”, a panelist made a very interesting point. While the US Federal Government’s use of Internet social media services and cloud-based information-sharing applications is well underway, albeit at the very earliest of stages (mainly due to significant policy, privacy, security and simple “newness” issues), by far one of the major risks lies with accountability. Accountability in collaboration and information-sharing environments is typically achieved to some degree by association of metadata with the information packages being exchanged, or with the “containers” of online events and the trusted identities of those participating in the dialogue. With social media applications and contexts like Twitter or Facebook, however, there are far too many w... (more)

How To Identify Online Fraud

The scenario is as follows: You have something for sale, (I have a laptop for sale) and you advertise it on ebay, or on a classified ad site like craigslist. You receive an email response something like this(this is an actual response): Mrs Blessing Williams [email protected] Dear Seller, I am very much interested in your Laptop, i actually want to get it for a friend in africa.Therefore i will like you to treat this transaction very urgent and the shippment shall be to africa(Lagos-Nigeria). I am ready to pay you via western union money order for your item with the cost of shippment to africa . I would like have your words that upon receipt of confirmation and approval letters from western union money order that your payment has been made that you shall release the package for shippment. so if you are interested you could send me your full name and contact ad... (more)

The SEO Consultant’s Biggest Mistake

Social Media on Ulitzer Recently I heard an experienced SEO consultant state with pride and confidence, “I write for search engine spiders and not real people.” If ever there was a time to run for the hills, this would be the time. A quality and experienced SEO consultant will write solid content that is useful to website visitors as well as search engine friendly. There is no reason to select one or the other, because both objectives can live in harmony with each other. A bad SEO consultant will spend all of their time writing and optimizing websites for search engine spiders and forget completely about actual website visitors. Optimizing in this manner will result in one of two outcomes, with both scenarios being detrimental to a website promotion campaign. The first outcome will be that these tactics work and search engines drive increased traffic to the website... (more)

Marketing Company Helps Center for Advanced Legal Studies

HOUSTON, August 12, 2009 – The Center for Advanced Legal Studies, a leader in paralegal education, is using an upgraded presence on the Web to help expand to serve aspiring paralegals across the country. Schipul – The Web Marketing Company (www.schipul.com) designed the Center’s upgraded Web site, www.paralegal.edu, which is powered by Tendenci online management software (www.tendenci.com). “The Internet is our main marketing tool through which we attract the majority of our new contacts, send e-newsletters and post new articles,” said Gail Armatys, chief administrative officer with the Center. “With Tendenci,  our team can edit and update the Web site without going through a third party, which makes us more efficient and keeps the site fresh and new.” Despite the economic downturn, the Center for Advanced Legal Studies is serving a rapidly growing market. Accordi... (more)