Internet Marketing Journal

Internet Marketing

Subscribe to Internet Marketing: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Internet Marketing: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

Are You Seeing DOTS? - Data Ownership and Transparent Surveillance View Keynote: ▸ Here Download Slide Deck: ▸ Here The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. View Keynote: ▸ Here Download Slide Deck: ▸ Here Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regulatory scrutiny and increasing consumer lack of trust in technology in general. View Keynote: ▸ Here Download Slide Deck: ▸ Here In his keynote [email protected], Peter Vanderminden, Principal Industry Analyst at... (more)

Morlex Acquires Ad Authority(R) to Form Ad Authority Group, Inc.

SAN DIEGO, April 16 /PRNewswire-FirstCall/ -- Yesterday, Ad Authority, Inc.(R) (website http://www.adauthority.com/), a leading innovator in direct to consumer internet marketing, announced its acquisition by Morlex, Inc. (BULLETIN BOARD: MORX) , an Internet-focused customer acquisition company that owns and markets newsletters and websites targeting the personal finance and trading marketplace. In connection with the acquisition, Morlex closed a total of $4,400,000 in private placement of its common stock and convertible notes. Joseph Gunnar & Co. acted as the private placement agent in connection with the private placement of common stock. Ad Authority and Morlex wish to clarify that the consideration for the acquisition included $3.5 million in cash, 6.5 million shares of Morlex common stock and a $4.5 million secured note to Iakona, Inc., a company owned by Ja... (more)

Practical Approaches for Optimizing Website Performance

Optimizing website performance is a challenging task. Websites are composed of many moving parts - both on the client and on the server - and optimizing performance requires a multi-faceted approach that addresses potential problems in all moving parts. Performance bottlenecks are caused by an array of problems, from browser mechanics to server configuration, and a clear understanding of how to address these problems will provide AJAX ASP.NET developers with the tools necessary to make any website faster. What Does It Mean to Optimize Performance? Before any discussion about improving website performance begins, it's very important to ensure a clear understanding of what "performance" means in this context. With websites in particular, it's easy to confuse the terms "performance" and "scale." Both are important, but each focuses on a separate aspect of building a hig... (more)

Gamification and IoT | @ThingsExpo #IoT #Gamification #DigitalTransformation

Gamification and Rewards Programs Utilizing the IoT Download Slide Deck: ▸ Here Most people haven't heard the word, "gamification," even though they probably, and perhaps unwittingly, participate in it every day. Gamification is "the process of adding games or game-like elements to something (as a task) so as to encourage participation." Further, gamification is about bringing game mechanics - rules, constructs, processes, and methods - into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid Data, discussed how wearables, analytics, and geospatial technologies can be combined to transform the world into the ultimate game board. Organizations can grasp consumer, employee, or client intrinsic interest by setting up cool, collaborative, and rewarding systems using the IoT. Download Slid... (more)

Three Generations of SEO (Part II)

This is part II in a series of posts on SEO-driven businesses. Part I is here. I see three generations of SEO optimization in the wild that build upon each other. Below are their distinguishing characteristics. SEO 1.0: human-driven SEO. This is primarily about people tweaking content and linking structure. The main distinguishing characteristic of an SEO 1.0 company is that there are people on staff who spend a portion of their time optimizing content for SEO. The best example is probably About.com, with its 750+ experts and dozens of editors. The experts and editors choose which topics to write on and know how to write to drive rank. They know how to format titles and what words they should avoid and what’s the “right” length of an article, etc. They also know how to build a strong link internal structure, albeit mostly by hand. Our own TechTarget and THCN are pre... (more)

SixPackToGo.org Brings Pennsylvania Beer Fight to the Masses Thanks to Third Wave Digital

Macon, GA, April 01, 2010 --(PR.com)-- For beer drinkers in the state of Pennsylvania, buying beer from the local convenience store is anything but convenient. In the same state where the founding fathers planned American’s steps to freedom, legislation governing the sale of beer by select retailers has recently come under fire. Now, the push to expand the locations where beer can be purchased has gone from a grassroots effort to a full fledged viral battle – thanks in part to Georgia web development firm, Third Wave Digital. As a full service creative agency, Third Wave Digital has successfully created multi-level Internet marketing campaigns using cutting edge communication technology. Best known for their award-winning website development work, Third Wave Digital has been the go-to web development firm for businesses, educational intuitions and non-pr... (more)

Ixia Launches VoIP Testing

Ixia has announced the next generation in residential and business VoIP testing. With its ultra-high performance, IxLoad Voice matches the capacity of modern media gateways with 1 million SIP- and RTP-based endpoints per chassis. Ixia’s new Acceleron-XP load module implements voice protocols with hardware to reach these major capacity milestones. IxLoad Voice is available immediately and will be demonstrated at IPTV World Forum in London from March 23 to the 25, in stand #34. IxLoad tests VoIP network components, including IP-based PBXs, softswitches, call managers, session border controllers, and media gateways, using realistic scenarios involving multiple voice protocols, complex calling sequences, and triple-play mixes of voice, video and data traffic. IxLoad’s subscriber modeling emulates user communities that vary in service usage and timing. This approach yie... (more)

Government Social Media & Cloud Computing

GovIT at Cloud Expo June 23, 2009 - During this morning’s IAC breakfast, discussing “Transparency, Collaboration and Web 2.0”, a panelist made a very interesting point. While the US Federal Government’s use of Internet social media services and cloud-based information-sharing applications is well underway, albeit at the very earliest of stages (mainly due to significant policy, privacy, security and simple “newness” issues), by far one of the major risks lies with accountability. Accountability in collaboration and information-sharing environments is typically achieved to some degree by association of metadata with the information packages being exchanged, or with the “containers” of online events and the trusted identities of those participating in the dialogue. With social media applications and contexts like Twitter or Facebook, however, there are far too many w... (more)

Convert Your Site Visitors Into Paying Customers

The conversion rate of visitors to a website turning into buyers is an extremely important part of a successful Internet marketing campaign. If you’ve decided that you want to test a sales page for your product/service here’s exactly how to do it. The first thing you need to do is you really get inside their headspace. Walk a mile in their shoes. What motivates them? What scares them? Then start with... Headline The headline is the first thing people will see and will only read on if it’s of interest to them. Same as with a newspaper article. However, on the Internet the headline is even more important as if they don’t like what it is about they will not just read another story but click the back button and you’re done. So what captures people’s attention? A lot of things but in a sales situation what you want to make the headline is a benefit. A strong benefit to t... (more)

The Most Important Marketing Question

I was listening to a product launch webinar early this morning. The speakers were droning on and on about technology and architecture and innovation.  Not a customer benefit in sight - other than the usual generic claims of 'market leading' performance,' unmatched' reliability, 'next generation' features and all the other 'me toos'.  To be fair, the vendor was presenting the product facts quite well.  But they were leaving it to their listeners to sift through the technology claims to apply its capabilities to their own situation. This is a high risk approach. Especially if your competitors are sharing powerful stories that hits those listeners right between their eyes. The simple fact is that marketing is not about you. It's about your customers and how your company or solution can help them be successful in their business. You're probably thinking "But I have cust... (more)

Boston: The New Marketing Hub!

As everyone knows, Boston is the Hub of the Universe. The fact has been well-documented in Boston tourist literature, and in the way Bostonians superciliously ignore outsiders. Super-superciliously! We couldn’t do it if we weren’t the hub! Now Scott Kirsner has proved that Boston is also the hub of the new wave of marketing literature, and he’s built the Amazon list to prove it. [Tags: marketing web_marketing twitter boston the_hub ] ... (more)