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Gamification and Rewards Programs Utilizing the IoT Download Slide Deck: ▸ Here Most people haven't heard the word, "gamification," even though they probably, and perhaps unwittingly, participate in it every day. Gamification is "the process of adding games or game-like elements to something (as a task) so as to encourage participation." Further, gamification is about bringing game mechanics - rules, constructs, processes, and methods - into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid Data, discussed how wearables, analytics, and geospatial technologies can be combined to transform the world into the ultimate game board. Organizations can grasp consumer, employee, or client intrinsic interest by setting up cool, collaborative, and rewarding systems using the IoT. Download Slid... (more)

Small Business PPC

The search engines such as Google and Yahoo! provide millions of potential customers every year for most industries. Taking advantage of this is a must for any budding online business. But what if you just service a small local area? Can the search engines be of advantage to you? Of course they can. And a great way to take advantage of that is Paid Placements or Pay Per Click advertising. This way of using Pay Per Click ads below guarantees no wasted clicks and no wasted money. Just the people you’re wanting to see your ad and website, in just the right area. Here’s how to do it: 1. Signing up for Pay Per Click accounts is easy. They obviously very deliberately make it that way. It’s best to just start with one account though and the mother of all pay per click facilities is Google Adwords. So sign up there and then start with Yahoo! and he others once you’ve gone thr... (more)

Three Generations of SEO (Part II)

This is part II in a series of posts on SEO-driven businesses. Part I is here. I see three generations of SEO optimization in the wild that build upon each other. Below are their distinguishing characteristics. SEO 1.0: human-driven SEO. This is primarily about people tweaking content and linking structure. The main distinguishing characteristic of an SEO 1.0 company is that there are people on staff who spend a portion of their time optimizing content for SEO. The best example is probably About.com, with its 750+ experts and dozens of editors. The experts and editors choose which topics to write on and know how to write to drive rank. They know how to format titles and what words they should avoid and what’s the “right” length of an article, etc. They also know how to build a strong link internal structure, albeit mostly by hand. Our own TechTarget and THCN are pre... (more)

Should Our Business Tweet in the Cloud?

New Media on Ulitzer The jury’s still out for most businesses on whether or not significant effort is made in “tweeting” information via Twitter.com – but the evidence is IN regarding whether or not to simply sign up and prepare to do so. Your company’s online popularity, reputation and ultimately success is derived from two core things – what you say, and what others say about you. Let’s address these communication elements as “attributed source information” (ASI). “Attributed” from the perspective that there is in fact a known source (though it may be an anonymous ID), “source” from the perspective that it’s the very first sincere representation of the communication or concept actually published online, and “information” in that it’s not just some data or graphic fragments, it’s actually a message or concept with enough context to drive interest. If it’s non-attr... (more)

Rent One Online Announces 'Transact with TripHomes' Program for Vacation Rental Managers

SCOTTS VALLEY, Calif., Oct. 24 /PRNewswire/ -- Rent One Online, provider of innovative rental property management and travel software solutions, today announced a service partnership that gives rental managers the ability to deliver property listings to TripHomes, a next-generation vacation rental website dedicated to property managers and operated by WVR Group. WVR Group is the world's largest internet marketing company for vacation rentals, with over 20 million unique visitors per year across the company's on-line listing directories. Rent One Online connects with the TripHomes site with ease and then keeps information up-to-date automatically as changes occur. Inquiries and reservations generated at TripHomes are automatically routed back to the Rent One Online reservation management console where rental managers can track advertising spend to booking revenues. ... (more)

Biggs|Gilmore One of Top 10 Most-Awarded Agencies in Internet Advertising Competition

KALAMAZOO, Mich., March 20 /PRNewswire/ -- Interactive agency Biggs|Gilmore ranked among the top 10 most-awarded shops in the annual Internet Advertising Competition (IAC), where it took home nine awards, including seven "Best of" and two "Outstanding" awards. The IAC is the only competition dedicated exclusively to online advertising. "Year after year, it's been great to see our work singled out by this particular competition, which has truly helped raise the bar for online advertising," said Andy Gould, vice president/creative director. Entries were judged on design, ease of use, copywriting, interactivity, use of technology, innovation and content. "In a world where access to technology has leveled the playing field, great ideas are our secret weapons," said Marino Puhalj, vice president/creative director. Biggs|Gilmore's seven "Best of" awards included Best Food ... (more)

Ixia Launches VoIP Testing

Ixia has announced the next generation in residential and business VoIP testing. With its ultra-high performance, IxLoad Voice matches the capacity of modern media gateways with 1 million SIP- and RTP-based endpoints per chassis. Ixia’s new Acceleron-XP load module implements voice protocols with hardware to reach these major capacity milestones. IxLoad Voice is available immediately and will be demonstrated at IPTV World Forum in London from March 23 to the 25, in stand #34. IxLoad tests VoIP network components, including IP-based PBXs, softswitches, call managers, session border controllers, and media gateways, using realistic scenarios involving multiple voice protocols, complex calling sequences, and triple-play mixes of voice, video and data traffic. IxLoad’s subscriber modeling emulates user communities that vary in service usage and timing. This approach yie... (more)

Rank Up and Ensure your business is marketed to all your potential customers

Viteb is a company with global focus that avails complete solutions for internet marketing for maximizing the business opportunities. The Company believes in walking ahead of times and therefore, they have brought their latest mobile SEO services. It will not be too late that the businessmen will acknowledge the significance of mobile websites and SEO services. There are not many companies offering these services that are specially equipped for the mobile devices. The ongoing trend ... ... (more)

Writing Creative, Great Content

One of the important goals of creating content is to attract customers and prospects. How do you create good, compelling content? The next set of blog posts share views on writing creative, great content. How to Write Remarkably Creative Content Are you creating a white paper that seems too bland and too abstract? Stop - think creatively about how to present the material in such a way that is engaging to the reader. Look at it from the reader's perspective. Brian Clark says that writing creatively is an adaptive process by looking at things differently. How to Write Remarkably Creative Content How to Create Better Content With Constraints Brian Clark recommends you to use constraints when writing rather than start with a "blank page" approach. How to Create Better Content With Constraints. How does this advise apply to writing a white paper? Use a framework. Start wi... (more)

Dell Download Store Adds Adobe

The Dell Download Store today added another top-tier software publisher – Adobe Systems Incorporated – to its U.S. roster of convenient, competitively priced downloads. Dell’s online software superstore, established in January, features downloads from a variety of publishers, including four of the largest software providers in the U.S. – Adobe, Microsoft, Intuit and Symantec. The News The Dell Download Store becomes the first non-Adobe site where people can go to download Adobe software such as Acrobat®, Photoshop® Elements and Premiere® Elements. The agreement is similar to an arrangement announced with Microsoft on June 11. Advantages include: The choice and convenience of buying popular software via downloads. Savings of up to 15 percent off suggested retail prices when Adobe products are downloaded from Dell. Avoidance of shipping costs and elimination of pa... (more)

How To Identify Online Fraud

The scenario is as follows: You have something for sale, (I have a laptop for sale) and you advertise it on ebay, or on a classified ad site like craigslist. You receive an email response something like this(this is an actual response): Mrs Blessing Williams [email protected] Dear Seller, I am very much interested in your Laptop, i actually want to get it for a friend in africa.Therefore i will like you to treat this transaction very urgent and the shippment shall be to africa(Lagos-Nigeria). I am ready to pay you via western union money order for your item with the cost of shippment to africa . I would like have your words that upon receipt of confirmation and approval letters from western union money order that your payment has been made that you shall release the package for shippment. so if you are interested you could send me your full name and contact ad... (more)