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NAPLES, FL--(Marketwired - February 28, 2015) - The independent authority on internet marketing, topseos.com, has named The Upper Ranks the 11th best search engine optimization company for the month of February 2015. The Upper Ranks was chosen based on their remarkable performance in an in-depth analysis of the solutions they offer. While there are thousands of firms offering a variety of solutions, the rankings consist of the best showcased based on the results of the in-depth evaluation process. The process for investigating and selecting the top agencies offering search marketing solutions involves a thorough analysis of their key strengths. The five verticals of evaluation associated with successful search marketing campaigns include on page optimization, reporting methods, keyword analysis, off page optimization, and needs analysis. The results of this process a... (more)

Ten Tips for Promoting your Employer with Personal Social Media

New Media on Ulitzer I’ve been asked from time to time by businesses about how to educate employees on using Social Media – from two perspectives. One perspective is simply as part of a broader Internet use policy, to help employees stay safe and protect information assets. Another perspective is to encourage employees to support their business in their daily online activities, should they choose to do so. This is essentially giving employees as “social media enthusiasts” the tools and guidance they should get, to help them positively contribute to the overall online marketing efforts of their employer. Following is some template guidance that can be used and shared with employees. Let us know how this can be improved or updated. Additional consulting regarding planning and implementing social media programs for businesses and organizations is available via KME Int... (more)

Practical Approaches for Optimizing Website Performance

Optimizing website performance is a challenging task. Websites are composed of many moving parts - both on the client and on the server - and optimizing performance requires a multi-faceted approach that addresses potential problems in all moving parts. Performance bottlenecks are caused by an array of problems, from browser mechanics to server configuration, and a clear understanding of how to address these problems will provide AJAX ASP.NET developers with the tools necessary to make any website faster. What Does It Mean to Optimize Performance? Before any discussion about improving website performance begins, it's very important to ensure a clear understanding of what "performance" means in this context. With websites in particular, it's easy to confuse the terms "performance" and "scale." Both are important, but each focuses on a separate aspect of building a hig... (more)

Do We Really Need Twitter or Not?

Do you need it or not? Most socialites using twitter would quickly tell you that repeated messages from the same user is quite annoying. The average business person is thinking, How do i get one and which one is the best for my company. To fully understand the answer you would have to define your objectives. Twitter has a nifty search feature which allows you to not only search for basic market segments but further allows for an advance target demographic down to a particular city, country, person. If you're business needs to find out if a product could be sold in london england, Twitter allows you to search for a specific keyword, term in that city at a specific date or time to see if anyone is talking about your market segment giving the CEO more insight to whats really happening in real time. Softwares such as Tweep software, a Twitter Marketing Software allows ju... (more)

Government Social Media & Cloud Computing

GovIT at Cloud Expo June 23, 2009 - During this morning’s IAC breakfast, discussing “Transparency, Collaboration and Web 2.0”, a panelist made a very interesting point. While the US Federal Government’s use of Internet social media services and cloud-based information-sharing applications is well underway, albeit at the very earliest of stages (mainly due to significant policy, privacy, security and simple “newness” issues), by far one of the major risks lies with accountability. Accountability in collaboration and information-sharing environments is typically achieved to some degree by association of metadata with the information packages being exchanged, or with the “containers” of online events and the trusted identities of those participating in the dialogue. With social media applications and contexts like Twitter or Facebook, however, there are far too many w... (more)

Scott Brown to Win Senate Race by a Landslide

WordStream, Inc., a provider of keyword research tools for search engine marketing, has published the latest results of its social media polling data, which indicate State Senator Scott Brown will defeat State Attorney General Martha Coakley in the Massachusetts special election on January 19, 2010, to serve in the 41st Senate seat of the United States. Most polls for the Massachusetts US Senate show that candidates Brown and Coakley are engaged in a very tight political battle for the seat vacated by the late Senator Edward Kennedy. But the social media polling study conducted by WordStream suggests that it won't be a tight race at all, and that Scott Brown will beat Martha Coakley handily in a landslide victory. "Being a search marketer who specializes in researching keywords, I decided to launch my own investigation to see if I could find out more information abo... (more)

Morlex Acquires Ad Authority(R) to Form Ad Authority Group, Inc.

SAN DIEGO, April 16 /PRNewswire-FirstCall/ -- Yesterday, Ad Authority, Inc.(R) (website http://www.adauthority.com/), a leading innovator in direct to consumer internet marketing, announced its acquisition by Morlex, Inc. (BULLETIN BOARD: MORX) , an Internet-focused customer acquisition company that owns and markets newsletters and websites targeting the personal finance and trading marketplace. In connection with the acquisition, Morlex closed a total of $4,400,000 in private placement of its common stock and convertible notes. Joseph Gunnar & Co. acted as the private placement agent in connection with the private placement of common stock. Ad Authority and Morlex wish to clarify that the consideration for the acquisition included $3.5 million in cash, 6.5 million shares of Morlex common stock and a $4.5 million secured note to Iakona, Inc., a company owned by Ja... (more)

When is Your Small Business Ready for an ERP System?

A common question small business owners ask themselves is when their business is ready to implement an ERP software application that will replace their existing small business software. Fortunately for the small business owner, there are a number of small business ERP software solutions on the market today that serve as a viable replacement for QuickBooks, Peachtree, and other small business accounting software packages. In my experience, there are three telling signs of when a small business is ready to migrate from its existing small business software to a more sophisticated ERP system. First, the small business is operating in a multitude of software packages based on a given department within the organization. Accounting personnel make journal entries in QuickBooks; warehouse managers enter data into Excel; sales representatives use ACT, Goldmine, Salesforce.com,... (more)

Gamification and IoT | @ExpoDX #IoT #IIoT #Gamification #DigitalTransformation

Gamification and Rewards Programs Utilizing the IoT Download Slide Deck: ▸ Here Most people haven't heard the word, "gamification," even though they probably, and perhaps unwittingly, participate in it every day. Gamification is "the process of adding games or game-like elements to something (as a task) so as to encourage participation." Further, gamification is about bringing game mechanics - rules, constructs, processes, and methods - into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid Data, discussed how wearables, analytics, and geospatial technologies can be combined to transform the world into the ultimate game board. Organizations can grasp consumer, employee, or client intrinsic interest by setting up cool, collaborative, and rewarding systems using the IoT. Download Slid... (more)

Glasgow Web Company Bucks the Recession

Award-winning NSDesign is celebrating 10 years in business with ambitious plans to see the company expand further over the next decade. Managing Director Gary Ennis believes that surviving the original dot.com bust has stood him in good stead for facing the challenges of the year ahead. Speaking at the company’s 10th birthday celebrations Gary paid tribute to the team at NSDesign and told why he believes the firm would continue with its success despite the current recession. He said: “For a small company like NSDesign, reaching a decade in business is a real milestone. I have no doubts whatsoever that our success is down to the dedication of the whole team involved in the business. “When we started up back in 1999 the dot.com bubble was bursting and many companies didn’t survive. I think the reason we did is down to the quality of the service we provide. I think that in t... (more)

Should Our Business Tweet in the Cloud?

New Media on Ulitzer The jury’s still out for most businesses on whether or not significant effort is made in “tweeting” information via Twitter.com – but the evidence is IN regarding whether or not to simply sign up and prepare to do so. Your company’s online popularity, reputation and ultimately success is derived from two core things – what you say, and what others say about you. Let’s address these communication elements as “attributed source information” (ASI). “Attributed” from the perspective that there is in fact a known source (though it may be an anonymous ID), “source” from the perspective that it’s the very first sincere representation of the communication or concept actually published online, and “information” in that it’s not just some data or graphic fragments, it’s actually a message or concept with enough context to drive interest. If it’s non-attr... (more)