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Gamification and Rewards Programs Utilizing the IoT Download Slide Deck: ▸ Here Most people haven't heard the word, "gamification," even though they probably, and perhaps unwittingly, participate in it every day. Gamification is "the process of adding games or game-like elements to something (as a task) so as to encourage participation." Further, gamification is about bringing game mechanics - rules, constructs, processes, and methods - into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid Data, discussed how wearables, analytics, and geospatial technologies can be combined to transform the world into the ultimate game board. Organizations can grasp consumer, employee, or client intrinsic interest by setting up cool, collaborative, and rewarding systems using the IoT. Download Slid... (more)

Anthony Soave Builds Success by Understanding Value and Potential

Anthony Soave uses his innate ability to spot potential and value in people, equipment, and companies others might disregard. Soave Enterprises is led by an experienced and professional executive team who share a common goal of getting the job done right and following a united path towards success.  For Anthony Soave, his team is his right hand, providing the support, guidance, and insight necessary to continue to build success in this modern era.  However, ever since his beginnings, Soave has set a standard for pushing the envelope.  With a lot of hard work and little good fortune, Soave has consistently found success in his diverse business dealings.  Instead of proceeding with the usual horse-before-the-cart business plan, Soave often jumps in headfirst and works out the details later.  It is this intelligent ability to take a risk that has really catapulted Soa... (more)

Small Business PPC

The search engines such as Google and Yahoo! provide millions of potential customers every year for most industries. Taking advantage of this is a must for any budding online business. But what if you just service a small local area? Can the search engines be of advantage to you? Of course they can. And a great way to take advantage of that is Paid Placements or Pay Per Click advertising. This way of using Pay Per Click ads below guarantees no wasted clicks and no wasted money. Just the people you’re wanting to see your ad and website, in just the right area. Here’s how to do it: 1. Signing up for Pay Per Click accounts is easy. They obviously very deliberately make it that way. It’s best to just start with one account though and the mother of all pay per click facilities is Google Adwords. So sign up there and then start with Yahoo! and he others once you’ve gone thr... (more)

Free Webinars Promote Advantages of Local Business Listings

Ongoing FREE webinars (http://www.smartfindslocallisting.com/webinar.php) entitled, An Introduction to the Benefits of Local Business Listings, are scheduled to take place. The webinars are being hosted by SmartFinds Internet Marketing, with two upcoming sessions scheduled for Wednesday, February 24th at 10:00 a.m. EST and Thursday, February 25th at 2:00 p.m. EST. The free webinars will provide business owners with an opportunity to learn the many ways that local business listings can positively impact their bottom line through local business marketing. SmartFinds Internet Marketing is a metropolitan Detroit-based firm which provides businesses with Internet marketing services and solutions. SmartFinds Internet Marketing launched their SmartFinds Local Listing website to promote the benefits and details of their Local Business Listing Management Service offering. In... (more)

Glasgow Web Company Bucks the Recession

Award-winning NSDesign is celebrating 10 years in business with ambitious plans to see the company expand further over the next decade. Managing Director Gary Ennis believes that surviving the original dot.com bust has stood him in good stead for facing the challenges of the year ahead. Speaking at the company’s 10th birthday celebrations Gary paid tribute to the team at NSDesign and told why he believes the firm would continue with its success despite the current recession. He said: “For a small company like NSDesign, reaching a decade in business is a real milestone. I have no doubts whatsoever that our success is down to the dedication of the whole team involved in the business. “When we started up back in 1999 the dot.com bubble was bursting and many companies didn’t survive. I think the reason we did is down to the quality of the service we provide. I think that in t... (more)

Major SEO Updates For 2009

Due to the wide spread nature of internet and Web 2.0 trend the online presence is becoming increasingly competitive. Search engines are continuously working towards improving their search results to give accurate and relevant information to the users. Search engine algorithm tends to change every now and then and one has to adapt the changes immediately to be in the top of the race. Search engine optimization (SEO) is a broad sense is the set of methods used to boost website traffic, increase ROI that the website receives from the search engines, and businesses are affected depending on their placement in search results. It is an iterative and ongoing process, which keeps on changing as per the search engine rules. Some of the major updates for 2009 till now in the field of SEO are as follows. January ‘09 Google Improves Flash Indexing Google has enhanced its sea... (more)

Local Business Marketing and the Known Future

The Internet has turned into a great local business marketing tool in the past couple of years. While local businesses have not yet adopted these tools into their marketing strategies, the technologies are moving forward with or without them. The convergence of Search, Social Media and Mobile Marketing is bringing business information with products and services into the hands of the local consumers. Having had Internet business experience for the past 16 years, I can tell you this is probably one of the few times where we can put all the local business marketing puzzle pieces together and see what marketing tools we have available over the next 2 – 3 years. Let’s review each one so we can see how they come together. Local Business Listings In short these are the interactive yellow pages of the Internet. Interactive because as a business owner you can update and mana... (more)

SmartFinds Internet Marketing CEO Melih Oztalay Featured Speaker

The Michigan Chapter of Mobile Monday announced the speakers and topics for its upcoming monthly meeting. The event will be held on Monday, August 16th from 6:30 – 8:00 p.m. at Ann Arbor SPARK located at 330 E. Liberty Street in Ann Arbor, Michigan. Attendance to this event is Free, and those interested in attending may register at www.MobileMondayMichigan.org. Featured speaker for the event will be Melih Oztalay, CEO of Birmingham-based SmartFinds Internet Marketing, who will be speaking on the topic of “Why Geo-Marketing is Becoming Increasingly Important for Marketing Your Business and How Mobile Helps You Achieve It”. Other speakers for the event will be Megan Crosbie, Marketing & Membership Coordinator at the Ann Arbor Chamber of Commerce who will be speaking about the Chamber’s mobile app, A2YChamber, and Linda Daichendt, CEO of Strategic Growth Concepts, who w... (more)

Embracing Social Networking and Digital Content to Gain the Competitive Edge

LOS ANGELES, Aug. 22, 2014 /PRNewswire/ -- Today, for businesses large and small, success can hinge on a company's online presence. Now more than ever, building a website is one of the first steps an organization should take in order to spread its message, and that message should be re-enforced with a suite of website optimization and social networking efforts. As a top internet marketing company, Cyberset knows what it takes to beef up online services, and how businesses can best digitally target their core demographics. Higher Search Rankings   Google uses a complex system of algorithms to determine which results are featured first after a user conducts a search. These results are Google's attempt to sift through webpages to determine which sites will be most relevant and applicable to important search terms. There are many methods to boast a website's search ran... (more)

Biggs|Gilmore One of Top 10 Most-Awarded Agencies in Internet Advertising Competition

KALAMAZOO, Mich., March 20 /PRNewswire/ -- Interactive agency Biggs|Gilmore ranked among the top 10 most-awarded shops in the annual Internet Advertising Competition (IAC), where it took home nine awards, including seven "Best of" and two "Outstanding" awards. The IAC is the only competition dedicated exclusively to online advertising. "Year after year, it's been great to see our work singled out by this particular competition, which has truly helped raise the bar for online advertising," said Andy Gould, vice president/creative director. Entries were judged on design, ease of use, copywriting, interactivity, use of technology, innovation and content. "In a world where access to technology has leveled the playing field, great ideas are our secret weapons," said Marino Puhalj, vice president/creative director. Biggs|Gilmore's seven "Best of" awards included Best Food ... (more)

Mark Shapiro Launches Internet Video Magazine on Ulitzer

Mark Shapiro launched today Internet Video Magazine on Ulitzer. Ulitzer content is grouped in 25 distinct subjects from "Aerospace and Defense" to "Travel and Hospitality." Each subject group offers an unlimited number of topics, and each topic may contain thousands of peer-reviewed feature stories, bylined articles, blog posts, news, reviews, commentary, and unique editorial content authored by top experts in their fields. Ulitzer is designed to replace Wikipedia with Its three-dimensional live content offerings and dynamic topic structure. "Facebook established itself as the new and improved tool for Myspace users and Ulitzer will establish itself as the new, much improved, dynamic, and  three dimensional version of Wikipedia with live content," said Fuat Kircaali, founder of Ulitzer, Inc. "Ulitzer is an original and unique tool for readers who seek quality content ... (more)