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Gamification and Rewards Programs Utilizing the IoT Download Slide Deck: ▸ Here Most people haven't heard the word, "gamification," even though they probably, and perhaps unwittingly, participate in it every day. Gamification is "the process of adding games or game-like elements to something (as a task) so as to encourage participation." Further, gamification is about bringing game mechanics - rules, constructs, processes, and methods - into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid Data, discussed how wearables, analytics, and geospatial technologies can be combined to transform the world into the ultimate game board. Organizations can grasp consumer, employee, or client intrinsic interest by setting up cool, collaborative, and rewarding systems using the IoT. Download Slid... (more)

Morlex Acquires Ad Authority(R) to Form Ad Authority Group, Inc.

SAN DIEGO, April 16 /PRNewswire-FirstCall/ -- Yesterday, Ad Authority, Inc.(R) (website http://www.adauthority.com/), a leading innovator in direct to consumer internet marketing, announced its acquisition by Morlex, Inc. (BULLETIN BOARD: MORX) , an Internet-focused customer acquisition company that owns and markets newsletters and websites targeting the personal finance and trading marketplace. In connection with the acquisition, Morlex closed a total of $4,400,000 in private placement of its common stock and convertible notes. Joseph Gunnar & Co. acted as the private placement agent in connection with the private placement of common stock. Ad Authority and Morlex wish to clarify that the consideration for the acquisition included $3.5 million in cash, 6.5 million shares of Morlex common stock and a $4.5 million secured note to Iakona, Inc., a company owned by Ja... (more)

Three Generations of SEO (Part II)

This is part II in a series of posts on SEO-driven businesses. Part I is here. I see three generations of SEO optimization in the wild that build upon each other. Below are their distinguishing characteristics. SEO 1.0: human-driven SEO. This is primarily about people tweaking content and linking structure. The main distinguishing characteristic of an SEO 1.0 company is that there are people on staff who spend a portion of their time optimizing content for SEO. The best example is probably About.com, with its 750+ experts and dozens of editors. The experts and editors choose which topics to write on and know how to write to drive rank. They know how to format titles and what words they should avoid and what’s the “right” length of an article, etc. They also know how to build a strong link internal structure, albeit mostly by hand. Our own TechTarget and THCN are pre... (more)

Will Social Media Replace the Need for In-Person Meetings?

Remember, we're human beings and after all isn't that what this social media thing is all about? Isn't it about connecting people to people? Connecting people to you, your product, your service, your solution? And what will happen in the future? It will be about connecting clients to clients where they will discuss you, your product recommendations, your service standards, and results of the solutions you recommended. How will you ever provide this high level of connectivity? Will it come through B2B, P2P, LinkedIn, Twitter, Facebook, some "killer apps" or F2F meetings? Finally the correct answer is ALL OF THE ABOVE - IT'S ALL INTEGRATED! And YOUR's is the FACE of the new emerging integrated approach to customer connectivity. So you're frightened of this new world of connectivity, that's human. You want things to remain the same, that's human. Before you take the ne... (more)

The SEO Consultant’s Biggest Mistake

Social Media on Ulitzer Recently I heard an experienced SEO consultant state with pride and confidence, “I write for search engine spiders and not real people.” If ever there was a time to run for the hills, this would be the time. A quality and experienced SEO consultant will write solid content that is useful to website visitors as well as search engine friendly. There is no reason to select one or the other, because both objectives can live in harmony with each other. A bad SEO consultant will spend all of their time writing and optimizing websites for search engine spiders and forget completely about actual website visitors. Optimizing in this manner will result in one of two outcomes, with both scenarios being detrimental to a website promotion campaign. The first outcome will be that these tactics work and search engines drive increased traffic to the website... (more)

Local Business Marketing and the Known Future

The Internet has turned into a great local business marketing tool in the past couple of years. While local businesses have not yet adopted these tools into their marketing strategies, the technologies are moving forward with or without them. The convergence of Search, Social Media and Mobile Marketing is bringing business information with products and services into the hands of the local consumers. Having had Internet business experience for the past 16 years, I can tell you this is probably one of the few times where we can put all the local business marketing puzzle pieces together and see what marketing tools we have available over the next 2 – 3 years. Let’s review each one so we can see how they come together. Local Business Listings In short these are the interactive yellow pages of the Internet. Interactive because as a business owner you can update and mana... (more)

Anthony Soave Builds Success by Understanding Value and Potential

Anthony Soave uses his innate ability to spot potential and value in people, equipment, and companies others might disregard. Soave Enterprises is led by an experienced and professional executive team who share a common goal of getting the job done right and following a united path towards success.  For Anthony Soave, his team is his right hand, providing the support, guidance, and insight necessary to continue to build success in this modern era.  However, ever since his beginnings, Soave has set a standard for pushing the envelope.  With a lot of hard work and little good fortune, Soave has consistently found success in his diverse business dealings.  Instead of proceeding with the usual horse-before-the-cart business plan, Soave often jumps in headfirst and works out the details later.  It is this intelligent ability to take a risk that has really catapulted Soa... (more)

Research Confirms Twitter Is Bulls**t

A recent study confirms it: Twitter is the biggest BS of recent years, hyped by the mai stream media but no one understands why they are hyping it. Like Larry King of CNN. This man never touched a computer keyboard, has never seen a web page and yet he plugs his Twitter page every night at 9 PM. HubSpot released its June 2009 State of the Twittersphere (http://bit.ly/SOTblog0609) (Twitter hashtag: #SOTwitter) report, analyzing data from more than 4.5 million Twitter accounts over a nine month period to measure Twitter growth and report statistics on tweets, the Twitter user base and user geography. The study finds that despite obvious growth in the number of Twitter accounts, over nine percent of Twitter users are inactive. While the Wall Street Journal reports that the number of Twitter accounts has grown to 32.1 million from 1.6 million a year ago, the HubSpot State ... (more)

Information Management and Marketing

While the domain of "Information Management" is well known to extend to both internal and externally-distributed information assets, it's not so obvious that this domain requires a certain degree of Marketing & Communications expertise. Information governance processes that extend outside the corporate boundary are typically for purposes of compliance, protocol, or other business agreement - though in the past few years it's become more and more necessary to apply information governance techniques TO Internet (or Intranet) Marketing efforts, and leverage Internet Marketing techniques FOR delivering information governance. There are two binding elements between Internet Marketing and Information Management. The first are the search engines and their automated indexers (i.e. "bots") - Internet Marketing techniques leveraged to influence search engine results (i.e. Sea... (more)

Internet Marketing Is Just Marketing

Internet marketing, web marketing, web 2.0, social media, youtube, twitting, SEM, SEO, PPC...what the? Most people can see that the internet would be, or could be, a great place to market their products or services but it can all get a little confusing. There’s a new technology out every other day. How do you use it all to promote and sell your businesses products/services? Is it even worth it? Well it certainly can be worth it if done correctly. We all know that the young men behind technologies like Facebook have made millions upon millions, and that big businesses like Chrysler have had great successes with different online campaigns. But, it’s also just as easily used to sky rocket the sales of a small business. In the same way that both large and small businesses can profit from newspaper ads (using them in a different way) small businesses can use the Internet, ... (more)

Writing Creative, Great Content

One of the important goals of creating content is to attract customers and prospects. How do you create good, compelling content? The next set of blog posts share views on writing creative, great content. How to Write Remarkably Creative Content Are you creating a white paper that seems too bland and too abstract? Stop - think creatively about how to present the material in such a way that is engaging to the reader. Look at it from the reader's perspective. Brian Clark says that writing creatively is an adaptive process by looking at things differently. How to Write Remarkably Creative Content How to Create Better Content With Constraints Brian Clark recommends you to use constraints when writing rather than start with a "blank page" approach. How to Create Better Content With Constraints. How does this advise apply to writing a white paper? Use a framework. Start wi... (more)