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Gamification and Rewards Programs Utilizing the IoT Download Slide Deck: ▸ Here Most people haven't heard the word, "gamification," even though they probably, and perhaps unwittingly, participate in it every day. Gamification is "the process of adding games or game-like elements to something (as a task) so as to encourage participation." Further, gamification is about bringing game mechanics - rules, constructs, processes, and methods - into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid Data, discussed how wearables, analytics, and geospatial technologies can be combined to transform the world into the ultimate game board. Organizations can grasp consumer, employee, or client intrinsic interest by setting up cool, collaborative, and rewarding systems using the IoT. Download Slid... (more)

Anthony Soave’s Employees Show What it Takes to Be a Leader

Anthony Soave is a dynamic leader, committed to the success and growth of his family of business, Soave Enterprises.  As a leader, he portrays the unique characteristics necessary to lead his employees and envision the next progressive steps for the future of each Soave affiliate.  But Anthony Soave believes that being a leader means being a team player, and being able to create cohesion between a diverse range of people, ideas, processes, and goals.  Soave once stated, “Leadership positions have often been portrayed as lonely roles.  I think this is usually an oversimplified and... (more)

Research Confirms Twitter Is Bulls**t

A recent study confirms it: Twitter is the biggest BS of recent years, hyped by the mai stream media but no one understands why they are hyping it. Like Larry King of CNN. This man never touched a computer keyboard, has never seen a web page and yet he plugs his Twitter page every night at 9 PM. HubSpot released its June 2009 State of the Twittersphere ( (Twitter hashtag: #SOTwitter) report, analyzing data from more than 4.5 million Twitter accounts over a nine month period to measure Twitter growth and report statistics on tweets, the Twitter user base ... (more)

GoDaddy Reportedly For Sale

Privately held Arizona-based, the world’s largest registrar of Internet domain names, figures it’s time to cash out and has put itself up for auction. The Wall Street Journal, which broke the story, says it could fetch more than a billion dollars. Qatalyst Partners, the boutique firm run by rehabilitated technology banker Frank Quattrone, which just guided 3PAR to its glorious $33-a-share buyout by HP, is supposed to be shopping Go Daddy. The paper says private equity firms are expected to bid for the company, which currently has more than 43 million domains under ma... (more)

Government Social Media & Cloud Computing

GovIT at Cloud Expo June 23, 2009 - During this morning’s IAC breakfast, discussing “Transparency, Collaboration and Web 2.0”, a panelist made a very interesting point. While the US Federal Government’s use of Internet social media services and cloud-based information-sharing applications is well underway, albeit at the very earliest of stages (mainly due to significant policy, privacy, security and simple “newness” issues), by far one of the major risks lies with accountability. Accountability in collaboration and information-sharing environments is typically achieved to some d... (more)

Convert Your Site Visitors Into Paying Customers

The conversion rate of visitors to a website turning into buyers is an extremely important part of a successful Internet marketing campaign. If you’ve decided that you want to test a sales page for your product/service here’s exactly how to do it. The first thing you need to do is you really get inside their headspace. Walk a mile in their shoes. What motivates them? What scares them? Then start with... Headline The headline is the first thing people will see and will only read on if it’s of interest to them. Same as with a newspaper article. However, on the Internet the headline... (more)