Internet Marketing Journal

Internet Marketing

Subscribe to Internet Marketing: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Internet Marketing: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

SAN DIEGO, April 16 /PRNewswire-FirstCall/ -- Yesterday, Ad Authority, Inc.(R) (website http://www.adauthority.com/), a leading innovator in direct to consumer internet marketing, announced its acquisition by Morlex, Inc. (BULLETIN BOARD: MORX) , an Internet-focused customer acquisition company that owns and markets newsletters and websites targeting the personal finance and trading marketplace. In connection with the acquisition, Morlex closed a total of $4,400,000 in private placement of its common stock and convertible notes. Joseph Gunnar & Co. acted as the private placement agent in connection with the private placement of common stock. Ad Authority and Morlex wish to clarify that the consideration for the acquisition included $3.5 million in cash, 6.5 million shares of Morlex common stock and a $4.5 million secured note to Iakona, Inc., a company owned by Ja... (more)

[video] Are You Seeing DOTS? | @CloudExpo #BigData #IoT #IIoT #SmartCities

Are You Seeing DOTS? - Data Ownership and Transparent Surveillance View Keynote: ▸ Here Download Slide Deck: ▸ Here The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. View Keynote: ▸ Here Download Slide Deck: ▸ Here Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regulatory scrutiny and increasing consumer lack of trust in technology in general. View Keynote: ▸ Here Download Slide Deck: ▸ Here In his keynote at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst at... (more)

Content Marketing Today Hits #15 on the Junta42 Top Blogger List

Joe Pulizzi’s 8th Installment Reviews Record 353 Blogs to Select Content Marketing Thought Leaders We are delighted to have earned another strong ranking among the content marketing blog elite. We are especially pleased because this is one tough crew of content marketing thought leaders. The number of blogs reviewed by the Junta42 team has grown as dramatically as the move toward adoption of content marketing strategies among companies of all sizes.  They began in 2007 with just 81 blogs and now evaluate 353 which are chosen through nominations and known content marketing-related blogs. How Content Marketing Blogs are Ranked. The number of posts in last quarter that pertained to a content marketing topic. Those posting on 3 or more days per week received the highest number of points. Substantiveness of Posts. Here we worked to weed out posts that fell short of adding... (more)

Convert Your Site Visitors Into Paying Customers

The conversion rate of visitors to a website turning into buyers is an extremely important part of a successful Internet marketing campaign. If you’ve decided that you want to test a sales page for your product/service here’s exactly how to do it. The first thing you need to do is you really get inside their headspace. Walk a mile in their shoes. What motivates them? What scares them? Then start with... Headline The headline is the first thing people will see and will only read on if it’s of interest to them. Same as with a newspaper article. However, on the Internet the headline is even more important as if they don’t like what it is about they will not just read another story but click the back button and you’re done. So what captures people’s attention? A lot of things but in a sales situation what you want to make the headline is a benefit. A strong benefit to t... (more)

WebVisible Partners with PC Mall to Offer Internet Marketing Services

WebVisible has announced its partnership with PC Mall to bring the advantages of online advertising campaigns to local businesses through PC Mall's MyBusinessMVP, a one-stop destination site for business services. The WebVisible programs offered through MyBusinessMVP give local businesses a strong Internet presence, enabling them to more effectively compete with larger organizations and be found on search engines such as Google, Yahoo! and MSN to attract new customers. Available from the Business section of PC Mall's Web site, the MyBusinessMVP portal embraces Software as a Service (SaaS) and OnDemand services to offer a myriad of tools designed to enhance business productivity, increase marketing power and boost customer acquisition. "WebVisible is a clear leader in high-impact, results-based online marketing programs," said Steve Glatt, Team Leader, Marketing - Eme... (more)

When is Your Small Business Ready for an ERP System?

A common question small business owners ask themselves is when their business is ready to implement an ERP software application that will replace their existing small business software. Fortunately for the small business owner, there are a number of small business ERP software solutions on the market today that serve as a viable replacement for QuickBooks, Peachtree, and other small business accounting software packages. In my experience, there are three telling signs of when a small business is ready to migrate from its existing small business software to a more sophisticated ERP system. First, the small business is operating in a multitude of software packages based on a given department within the organization. Accounting personnel make journal entries in QuickBooks; warehouse managers enter data into Excel; sales representatives use ACT, Goldmine, Salesforce.com,... (more)

Government Social Media & Cloud Computing

GovIT at Cloud Expo June 23, 2009 - During this morning’s IAC breakfast, discussing “Transparency, Collaboration and Web 2.0”, a panelist made a very interesting point. While the US Federal Government’s use of Internet social media services and cloud-based information-sharing applications is well underway, albeit at the very earliest of stages (mainly due to significant policy, privacy, security and simple “newness” issues), by far one of the major risks lies with accountability. Accountability in collaboration and information-sharing environments is typically achieved to some degree by association of metadata with the information packages being exchanged, or with the “containers” of online events and the trusted identities of those participating in the dialogue. With social media applications and contexts like Twitter or Facebook, however, there are far too many w... (more)

Don’t Keep Your Web Visitors Waiting and Guessing

It’s Not Visual. It’s Doesn’t Get Quickly to the Point. It Doesn’t Show How It Can Help When much of the web was experimental and Web surfing was still recreational, it might have been okay to have a website that was creative for its own sake–even when it was unclear about its purpose.  Not so today.  We face three key realities that must shape our thinking about a good versus bad website Websites are our most important marketing tool. They will increasingly replace most traditional marketing.  Therefore, you have to get it right. Your prospective online buyers are pressed for time and won’t waste it trying to figure how they will benefit from what you do.  You have just one chance to influence your prospective buyer.  If they are not impressed, they will mosey on down the Internet. A video company: The website that works poorly Our supplier of video services shall r... (more)

TiECon Midwest 2010 Includes Melih Oztalay as Guest Speaker

Focusing on creativity and innovation as the primary drivers of entrepreneurial success, current and aspiring entrepreneurs will gather at TiECon Midwest 2010, where Melih Oztalay will discuss Local Business Marketing on the Internet using Local Business Listings. Organized by Detroit Chapter of TiE (Talents, Ideas, Enterprise) at The Henry in Dearborn, Mich. on Oct. 28 and 29, 2010, the theme of the conference is Business Karma 3.0 – Create. Connect. Collaborate. Amongst the speakers for the event will be Melih Oztalay, CEO of Birmingham-based SmartFinds Internet Marketing, who will be speaking on the topic of local business marketing using local business listings on the Internet. Additional top notch speakers from all over the world will discuss both technical and general business, including: Dr. Desh Deshpande, chairman of Sparta Group LLC, A123 Systems and other ... (more)

Have a Seat Mr. Website Owner, It’s Time for a Little Introspection

When a client signs a contract with me for a web design, the first thing I do is send them a three page questionnaire and request they answer as many questions as they deem appropriate. This questionnaire helps me get inside their heads and it helps me better understand their marketing objectives, the opinion of their existing website, and their overall view of internet marketing. I ask a lot of questions about the current and future state of their sales process and marketing programs. While these questions are informative, I definitely have a few questions that are my favorites. In particular, this would be four questions focused on their current website. I like this set of questions because they’re very informative and they are “raw”. I can tell many clients write the first thing that comes to their minds, which is priceless. Some answers have me laughing out lou... (more)

Inspiring Change - Why We Need More Women in Tech

Set against the backdrop of this weekend's International Women's Day  theme of Inspiring Change, I had the pleasure to sit down with Anne Bryson, Group Technical Manager at iomart. As one of Europe's leading cloud companies iomart has long championed the employment possibilities that working in the field of technology offers to women. Sadly current statistics show that our industry is still falling short. According to research by e-skills UK, only 17% of employees in IT & Telecoms are female. Anne was asked for her thoughts on why this might be and to provide some background to her own career journey in the hope that it encourages more women to consider this industry as a great career choice. What led you into the world of technology? Anne Bryson: My story is one of Music to Macs. I originally studied music as a student at Glasgow University. My course was one of t... (more)