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SAN DIEGO, April 16 /PRNewswire-FirstCall/ -- Yesterday, Ad Authority, Inc.(R) (website http://www.adauthority.com/), a leading innovator in direct to consumer internet marketing, announced its acquisition by Morlex, Inc. (BULLETIN BOARD: MORX) , an Internet-focused customer acquisition company that owns and markets newsletters and websites targeting the personal finance and trading marketplace. In connection with the acquisition, Morlex closed a total of $4,400,000 in private placement of its common stock and convertible notes. Joseph Gunnar & Co. acted as the private placement agent in connection with the private placement of common stock. Ad Authority and Morlex wish to clarify that the consideration for the acquisition included $3.5 million in cash, 6.5 million shares of Morlex common stock and a $4.5 million secured note to Iakona, Inc., a company owned by Ja... (more)

Soave Enterprises Employees Show What it Takes to Be a Leader

Anthony Soave is a dynamic leader, committed to the success and growth of his family of business, Soave Enterprises.  As a leader, he portrays the unique characteristics necessary to lead his employees and envision the next progressive steps for the future of each Soave affiliate.  But Anthony Soave believes that being a leader means being a team player, and being able to create cohesion between a diverse range of people, ideas, processes, and goals.  Soave once stated, “Leadership positions have often been portrayed as lonely roles.  I think this is usually an oversimplified and limited view.  It can be very rewarding to lead, and the ability to guide others is regularly demonstrated in one way or another by each of Soave Enterprises’ employees.   Leadership is expressed in widely different roles and settings – through involvement in jobs, schools, community orga... (more)

Gamification and IoT | @ThingsExpo #IoT #Gamification #DigitalTransformation

Gamification and Rewards Programs Utilizing the IoT Download Slide Deck: ▸ Here Most people haven't heard the word, "gamification," even though they probably, and perhaps unwittingly, participate in it every day. Gamification is "the process of adding games or game-like elements to something (as a task) so as to encourage participation." Further, gamification is about bringing game mechanics - rules, constructs, processes, and methods - into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid Data, discussed how wearables, analytics, and geospatial technologies can be combined to transform the world into the ultimate game board. Organizations can grasp consumer, employee, or client intrinsic interest by setting up cool, collaborative, and rewarding systems using the IoT. Download Slid... (more)

COTO Communications Forms Joint Venture with StratoComm

Alan Townsend, chief executive officer of COTO Communications, said his firm focuses on providing affordable business high-speed Internet services to rural and underserved communities in Florida. StratoComm has been delivering its communications services to developing countries in Africa, Latin America and Asia with positive results.  StratoComm recently selected COTO Communications as its first U.S. joint venture partner to meet the demand for reasonably priced high-speed Internet access and telephone services underserved communities.  Townsend said COTO and StratoComm’s joint efforts will focus on communities throughout the Southeast corridor of the U.S.  One of COTO’s first target areas is the riverfront community of Edgewater in rural Volusia County. “Many rural communities in the U.S., particularly in Florida, are underserved by the telecommunications industry,” To... (more)

Glasgow Web Company Bucks the Recession

Award-winning NSDesign is celebrating 10 years in business with ambitious plans to see the company expand further over the next decade. Managing Director Gary Ennis believes that surviving the original dot.com bust has stood him in good stead for facing the challenges of the year ahead. Speaking at the company’s 10th birthday celebrations Gary paid tribute to the team at NSDesign and told why he believes the firm would continue with its success despite the current recession. He said: “For a small company like NSDesign, reaching a decade in business is a real milestone. I have no doubts whatsoever that our success is down to the dedication of the whole team involved in the business. “When we started up back in 1999 the dot.com bubble was bursting and many companies didn’t survive. I think the reason we did is down to the quality of the service we provide. I think that in t... (more)

Convert Your Site Visitors Into Paying Customers

The conversion rate of visitors to a website turning into buyers is an extremely important part of a successful Internet marketing campaign. If you’ve decided that you want to test a sales page for your product/service here’s exactly how to do it. The first thing you need to do is you really get inside their headspace. Walk a mile in their shoes. What motivates them? What scares them? Then start with... Headline The headline is the first thing people will see and will only read on if it’s of interest to them. Same as with a newspaper article. However, on the Internet the headline is even more important as if they don’t like what it is about they will not just read another story but click the back button and you’re done. So what captures people’s attention? A lot of things but in a sales situation what you want to make the headline is a benefit. A strong benefit to t... (more)

Will Social Media Replace the Need for In-Person Meetings?

Remember, we're human beings and after all isn't that what this social media thing is all about? Isn't it about connecting people to people? Connecting people to you, your product, your service, your solution? And what will happen in the future? It will be about connecting clients to clients where they will discuss you, your product recommendations, your service standards, and results of the solutions you recommended. How will you ever provide this high level of connectivity? Will it come through B2B, P2P, LinkedIn, Twitter, Facebook, some "killer apps" or F2F meetings? Finally the correct answer is ALL OF THE ABOVE - IT'S ALL INTEGRATED! And YOUR's is the FACE of the new emerging integrated approach to customer connectivity. So you're frightened of this new world of connectivity, that's human. You want things to remain the same, that's human. Before you take the ne... (more)

How To Identify Online Fraud

The scenario is as follows: You have something for sale, (I have a laptop for sale) and you advertise it on ebay, or on a classified ad site like craigslist. You receive an email response something like this(this is an actual response): Mrs Blessing Williams [email protected] Dear Seller, I am very much interested in your Laptop, i actually want to get it for a friend in africa.Therefore i will like you to treat this transaction very urgent and the shippment shall be to africa(Lagos-Nigeria). I am ready to pay you via western union money order for your item with the cost of shippment to africa . I would like have your words that upon receipt of confirmation and approval letters from western union money order that your payment has been made that you shall release the package for shippment. so if you are interested you could send me your full name and contact ad... (more)

The SEO Consultant’s Biggest Mistake

Social Media on Ulitzer Recently I heard an experienced SEO consultant state with pride and confidence, “I write for search engine spiders and not real people.” If ever there was a time to run for the hills, this would be the time. A quality and experienced SEO consultant will write solid content that is useful to website visitors as well as search engine friendly. There is no reason to select one or the other, because both objectives can live in harmony with each other. A bad SEO consultant will spend all of their time writing and optimizing websites for search engine spiders and forget completely about actual website visitors. Optimizing in this manner will result in one of two outcomes, with both scenarios being detrimental to a website promotion campaign. The first outcome will be that these tactics work and search engines drive increased traffic to the website... (more)

CelLynx Discusses Its 5BARz Sales and Marketing Strategy

CelLynx Group, Inc. (OTCBB: CYNX), a producer of breakthrough, plug 'n play cell phone signal-amplification technology, today announced highlights of its updated sales and marketing plan in preparation for the national launch of its 5BARz(TM) Road Warrior device -- its first device to market. CelLynx in July reported that its first product, The Road Warrior, has passed FCC Certification and has reached commercial production. The following is a brief overview of the Sales & Marketing Plan that has been designed to Sell, Distribute and Support 5BARz products. With the number of worldwide mobile phone users approaching three billion, dependence on cellular technology for personal and professional use is at an all time high. This dependence, which was once based on voice only, has now expanded to include text, e-mail and Internet activity. Further, a vast array of appli... (more)

Marketing Company Helps Center for Advanced Legal Studies

HOUSTON, August 12, 2009 – The Center for Advanced Legal Studies, a leader in paralegal education, is using an upgraded presence on the Web to help expand to serve aspiring paralegals across the country. Schipul – The Web Marketing Company (www.schipul.com) designed the Center’s upgraded Web site, www.paralegal.edu, which is powered by Tendenci online management software (www.tendenci.com). “The Internet is our main marketing tool through which we attract the majority of our new contacts, send e-newsletters and post new articles,” said Gail Armatys, chief administrative officer with the Center. “With Tendenci,  our team can edit and update the Web site without going through a third party, which makes us more efficient and keeps the site fresh and new.” Despite the economic downturn, the Center for Advanced Legal Studies is serving a rapidly growing market. Accordi... (more)